A group of people standing outdoors on a grassy hillside during a field visit, listening to a guide and observing the surrounding landscape under a cloudy sky.
Language skills
required
Programme length
Two years - 120 ECTS
Study mode
Distance learning
Application status
International students:
Students with Icelandic or Nordic citizenship:
Overview

  • Do you want to learn more about management and administration in tourism?
  • Are you interested in development and monitoring in tourism?
  • Do you want to take a leadership role in event planning and management?
  • Are you looking for a master’s programme that you can tailor to suit your interests?
  • Are you planning to pursue doctoral studies?

This programme is taught in Icelandic. 

Read more about the programme on the Icelandic version of the study programme page.

BA/BSc degree (with the minimum final grade of 6,5) or comparable educational background.

The following documents must accompany an application for this programme:

    Further information on supporting documents can be found here

    Programme structure

    Check below to see how the programme is structured.

    This programme does not offer specialisations.

    First year | Fall
    Trends and Traditions in Tourism Studies (ROR4210120)
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    In this course several classic texts that have shaped tourism studies will be read and their context and influence on the field traced in the literature. All students read a certain body of literature but each student selects one body of work based on own research interests. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

    Language of instruction: Icelandic
    Distance learning
    Not taught this semester
    First year | Fall
    Seminar (MÁL5110120)
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    The aim of the course is to prepare students for participation in academic and professional discussions on tourism in contemporary times. Students must take an active part in building a scholarship in the course. The course is divided into several seminars and a final assignment. In each seminar, specific issues are discussed and analysed.

    Language of instruction: Icelandic
    Distance learning
    The course is taught if the specified conditions are met
    First year | Fall
    Tourism Research (RÍF4105210)
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    In this course several classic texts that have shaped tourism studies will be read.  Students read a certain body of literature and discuss their impact on the research tradition of their field of study. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

    Language of instruction: Icelandic
    Distance learning
    The course is taught if the specified conditions are met
    First year | Spring 1
    Methodology - Workshop (AÐS4010120)
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    The aim of the course is to provide an introduction to methodology, with a special focus on basic philosophical concepts. The first part of the course covers ontological issues and questions. The second part covers epistemological issues and questions. The course consists of a series of workshops in which each student's specific research project (for the MA thesis) is explored and monitored in terms of possible and relevant research methods that can be eleborated and applied.

    The working languages in the course are Icelandic and English depending on participants background.

    Language of instruction: English
    Distance learning
    Year unspecified | Fall
    Research Design and Methods (AFR5305)
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course focuses on research designs and methods. Major steps of the research process from formulating a problem to disseminating results are discussed. The importance and methods of analyzing the current state of knowledge is introduced. How to analyze the structure of arguments, definitions of concepts, selecting research methods, relating to aspects of epistemology, research traditions and existing research in outdoor and tourism studies is introduced. During the course, the student should develop an understanding of the relationship between theory and practice in research and prepare for their own research project.

    Language of instruction: English
    Distance learning
    Year unspecified | Fall
    Innovation and competitiveness (NSF4310180)
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Innovation is increasingly defined as a driving force of business- and destination competitiveness within the fast developing tourism industry. This course, introduces the concept of competitiveness at a businesses, industry and country wide level. Important drivers of competence and competitiveness such as innovation and knowledge transfer are discussed. Tourism clusters, cluster initiatives and networks are introduced and their role in development of competitiveness and innovation is discussed.

    Language of instruction: Icelandic
    Distance learning
    The course is taught if the specified conditions are met
    Not taught this semester
    Year unspecified | Fall
    Wildlife Tourism Management in Arctic Settings (VNN4510180)
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Wildlife tourism managers are tasked with the demands of developing tourism management plans that meet the needs of the local community and tourists, while also minimizing negative impacts on wildlife. The course will discuss theories that underpin wildlife tourism management and will evaluate case studies of management actions globally. The focus of the course is on Arctic settings because of the specific needs of this particular area and the amplified effects of global climate change. We will specifically discuss three key element to wildlife management such as, tourism effects on wildlife ecology, local community involvement in management actions, and tourists themselves.  This is an interdisciplinary course which discusses both social and natural science methodologies.

    Language of instruction: English
    Distance learning
    The course is taught if the specified conditions are met
    Not taught this semester
    Year unspecified | Fall
    Sustainable Tourism Principles and Responsible Tourism Practices (SÁF4610180)
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    The concept of sustainability has become important with regards to tourism development and policies. This course analyses the principles of sustainable tourism and outlines its development as a concept. We will discuss some specific understandings of sustainability issues such as resource, activity, and community-based traditions. The relationship between sustainable tourism and sustainable development will be critically examined. Case studies on responsible actions and practices in tourism will be discussed in the second half of the course. There is a total of six online seminars.

    Language of instruction: English
    Distance learning
    The course is taught if the specified conditions are met
    Not taught this semester
    Year unspecified | Fall
    Equestrian tourism – theories and practices (HTF4410180)
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Equestrian tourism is a fast growing niche of recreational tourism. In this course theories and practices of the worldwide equestrian tourism industry is introduced. The horse industry, including equestrian tourism is addressed. The equestrian tourism industry is viewed from the perspective of business development, innovation and management but also as cultural tourism, agri-tourism, health tourism and eco/nature based tourism. Research on the demand and the supply side of the industry are viewed. Gender differences and ethical issues of using horses within the tourism industry are addressed. Future opportunities within the field of equestrian tourism are discussed. The Icelandic equestrian tourism industry is used as a case of development of equestrian tourism in a specific destination.

    Language of instruction: Icelandic
    Distance learning
    The course is taught if the specified conditions are met
    Year unspecified | Year unspecified
    MA thesis (MA5005100, MA5005100, MA5005100)
    A mandatory (required) course for the programme
    10/10/10 ECTS, credits
    Course Description

    The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

    Language of instruction: Icelandic
    Part of the total project/thesis credits
    Year unspecified | Year unspecified
    MA thesis (MA5005100, MA5005100, MA5005100)
    A mandatory (required) course for the programme
    10/10/10 ECTS, credits
    Course Description

    The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

    Language of instruction: Icelandic
    Part of the total project/thesis credits
    Year unspecified | Year unspecified
    MA thesis (MA5005100, MA5005100, MA5005100)
    A mandatory (required) course for the programme
    10/10/10 ECTS, credits
    Course Description

    The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting.

    Language of instruction: Icelandic
    Part of the total project/thesis credits
    First year
    • Fall
    • ROR4210120
      Trends and Traditions in Tourism Studies
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      In this course several classic texts that have shaped tourism studies will be read and their context and influence on the field traced in the literature. All students read a certain body of literature but each student selects one body of work based on own research interests. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

      Distance learning
      Prerequisites
    • Not taught this semester
      MÁL5110120
      Seminar
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      The aim of the course is to prepare students for participation in academic and professional discussions on tourism in contemporary times. Students must take an active part in building a scholarship in the course. The course is divided into several seminars and a final assignment. In each seminar, specific issues are discussed and analysed.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • RÍF4105210
      Tourism Research
      Mandatory (required) course
      5
      A mandatory (required) course for the programme
      5 ECTS, credits
      Course Description

      In this course several classic texts that have shaped tourism studies will be read.  Students read a certain body of literature and discuss their impact on the research tradition of their field of study. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Spring 2
    • AÐS4010120
      Methodology - Workshop
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      The aim of the course is to provide an introduction to methodology, with a special focus on basic philosophical concepts. The first part of the course covers ontological issues and questions. The second part covers epistemological issues and questions. The course consists of a series of workshops in which each student's specific research project (for the MA thesis) is explored and monitored in terms of possible and relevant research methods that can be eleborated and applied.

      The working languages in the course are Icelandic and English depending on participants background.

      Distance learning
      Prerequisites
    • Fall
    • AFR5305
      Research Design and Methods
      Mandatory (required) course
      5
      A mandatory (required) course for the programme
      5 ECTS, credits
      Course Description

      This course focuses on research designs and methods. Major steps of the research process from formulating a problem to disseminating results are discussed. The importance and methods of analyzing the current state of knowledge is introduced. How to analyze the structure of arguments, definitions of concepts, selecting research methods, relating to aspects of epistemology, research traditions and existing research in outdoor and tourism studies is introduced. During the course, the student should develop an understanding of the relationship between theory and practice in research and prepare for their own research project.

      Distance learning
      Prerequisites
    • NSF4310180
      Innovation and competitiveness
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Innovation is increasingly defined as a driving force of business- and destination competitiveness within the fast developing tourism industry. This course, introduces the concept of competitiveness at a businesses, industry and country wide level. Important drivers of competence and competitiveness such as innovation and knowledge transfer are discussed. Tourism clusters, cluster initiatives and networks are introduced and their role in development of competitiveness and innovation is discussed.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      VNN4510180
      Wildlife Tourism Management in Arctic Settings
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Wildlife tourism managers are tasked with the demands of developing tourism management plans that meet the needs of the local community and tourists, while also minimizing negative impacts on wildlife. The course will discuss theories that underpin wildlife tourism management and will evaluate case studies of management actions globally. The focus of the course is on Arctic settings because of the specific needs of this particular area and the amplified effects of global climate change. We will specifically discuss three key element to wildlife management such as, tourism effects on wildlife ecology, local community involvement in management actions, and tourists themselves.  This is an interdisciplinary course which discusses both social and natural science methodologies.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      SÁF4610180
      Sustainable Tourism Principles and Responsible Tourism Practices
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      The concept of sustainability has become important with regards to tourism development and policies. This course analyses the principles of sustainable tourism and outlines its development as a concept. We will discuss some specific understandings of sustainability issues such as resource, activity, and community-based traditions. The relationship between sustainable tourism and sustainable development will be critically examined. Case studies on responsible actions and practices in tourism will be discussed in the second half of the course. There is a total of six online seminars.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      HTF4410180
      Equestrian tourism – theories and practices
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Equestrian tourism is a fast growing niche of recreational tourism. In this course theories and practices of the worldwide equestrian tourism industry is introduced. The horse industry, including equestrian tourism is addressed. The equestrian tourism industry is viewed from the perspective of business development, innovation and management but also as cultural tourism, agri-tourism, health tourism and eco/nature based tourism. Research on the demand and the supply side of the industry are viewed. Gender differences and ethical issues of using horses within the tourism industry are addressed. Future opportunities within the field of equestrian tourism are discussed. The Icelandic equestrian tourism industry is used as a case of development of equestrian tourism in a specific destination.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Year unspecified
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

      Prerequisites
      Part of the total project/thesis credits
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

      Prerequisites
      Part of the total project/thesis credits
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting.

      Prerequisites
      Part of the total project/thesis credits
    Year unspecified
    • Fall
    • ROR4210120
      Trends and Traditions in Tourism Studies
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      In this course several classic texts that have shaped tourism studies will be read and their context and influence on the field traced in the literature. All students read a certain body of literature but each student selects one body of work based on own research interests. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

      Distance learning
      Prerequisites
    • Not taught this semester
      MÁL5110120
      Seminar
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      The aim of the course is to prepare students for participation in academic and professional discussions on tourism in contemporary times. Students must take an active part in building a scholarship in the course. The course is divided into several seminars and a final assignment. In each seminar, specific issues are discussed and analysed.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • RÍF4105210
      Tourism Research
      Mandatory (required) course
      5
      A mandatory (required) course for the programme
      5 ECTS, credits
      Course Description

      In this course several classic texts that have shaped tourism studies will be read.  Students read a certain body of literature and discuss their impact on the research tradition of their field of study. Theoretical background, research paradigms, concepts and methods will be investigated. Further, the epistemology of tourism studies will be studied as it is manifested in current literature.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Spring 2
    • AÐS4010120
      Methodology - Workshop
      Mandatory (required) course
      10
      A mandatory (required) course for the programme
      10 ECTS, credits
      Course Description

      The aim of the course is to provide an introduction to methodology, with a special focus on basic philosophical concepts. The first part of the course covers ontological issues and questions. The second part covers epistemological issues and questions. The course consists of a series of workshops in which each student's specific research project (for the MA thesis) is explored and monitored in terms of possible and relevant research methods that can be eleborated and applied.

      The working languages in the course are Icelandic and English depending on participants background.

      Distance learning
      Prerequisites
    • Fall
    • AFR5305
      Research Design and Methods
      Mandatory (required) course
      5
      A mandatory (required) course for the programme
      5 ECTS, credits
      Course Description

      This course focuses on research designs and methods. Major steps of the research process from formulating a problem to disseminating results are discussed. The importance and methods of analyzing the current state of knowledge is introduced. How to analyze the structure of arguments, definitions of concepts, selecting research methods, relating to aspects of epistemology, research traditions and existing research in outdoor and tourism studies is introduced. During the course, the student should develop an understanding of the relationship between theory and practice in research and prepare for their own research project.

      Distance learning
      Prerequisites
    • NSF4310180
      Innovation and competitiveness
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Innovation is increasingly defined as a driving force of business- and destination competitiveness within the fast developing tourism industry. This course, introduces the concept of competitiveness at a businesses, industry and country wide level. Important drivers of competence and competitiveness such as innovation and knowledge transfer are discussed. Tourism clusters, cluster initiatives and networks are introduced and their role in development of competitiveness and innovation is discussed.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      VNN4510180
      Wildlife Tourism Management in Arctic Settings
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Wildlife tourism managers are tasked with the demands of developing tourism management plans that meet the needs of the local community and tourists, while also minimizing negative impacts on wildlife. The course will discuss theories that underpin wildlife tourism management and will evaluate case studies of management actions globally. The focus of the course is on Arctic settings because of the specific needs of this particular area and the amplified effects of global climate change. We will specifically discuss three key element to wildlife management such as, tourism effects on wildlife ecology, local community involvement in management actions, and tourists themselves.  This is an interdisciplinary course which discusses both social and natural science methodologies.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      SÁF4610180
      Sustainable Tourism Principles and Responsible Tourism Practices
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      The concept of sustainability has become important with regards to tourism development and policies. This course analyses the principles of sustainable tourism and outlines its development as a concept. We will discuss some specific understandings of sustainability issues such as resource, activity, and community-based traditions. The relationship between sustainable tourism and sustainable development will be critically examined. Case studies on responsible actions and practices in tourism will be discussed in the second half of the course. There is a total of six online seminars.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Not taught this semester
      HTF4410180
      Equestrian tourism – theories and practices
      Elective course
      10
      Free elective course within the programme
      10 ECTS, credits
      Course Description

      Equestrian tourism is a fast growing niche of recreational tourism. In this course theories and practices of the worldwide equestrian tourism industry is introduced. The horse industry, including equestrian tourism is addressed. The equestrian tourism industry is viewed from the perspective of business development, innovation and management but also as cultural tourism, agri-tourism, health tourism and eco/nature based tourism. Research on the demand and the supply side of the industry are viewed. Gender differences and ethical issues of using horses within the tourism industry are addressed. Future opportunities within the field of equestrian tourism are discussed. The Icelandic equestrian tourism industry is used as a case of development of equestrian tourism in a specific destination.

      Distance learning
      The course is taught if the specified conditions are met
      Prerequisites
    • Year unspecified
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

      Prerequisites
      Part of the total project/thesis credits
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting

      Prerequisites
      Part of the total project/thesis credits
    • MA5005100, MA5005100, MA5005100
      MA thesis
      Mandatory (required) course
      10/10/10
      A mandatory (required) course for the programme
      10/10/10 ECTS, credits
      Course Description

      The thesis is submitted and defended in a public presentation where the student takes questions from the evaluation panel and the public. Instructional methods: Reading, writing, presenting.

      Prerequisites
      Part of the total project/thesis credits
    Additional information

    The University of Iceland collaborates with over 400 universities worldwide. This provides a unique opportunity for UI students to pursue a part of their studies abroad, gain valuable international experience, and strengthen their position in the job market.

    Opportunities

    Study abroad is always subject to faculty approval.

    Requirements

    Students can only apply for study abroad if their study programme is at least:

    • 90 ECTS credits for undergraduate programmes
    • 60 ECTS credits for graduate programmes

    See further requirements

    Recognition

    Students can get courses taken abroad recognised towards their degree at UI so the mobility does not have to prolong the studies at UI. Students must agree with their faculty on the recognition of courses before the start of the mobility by signing a learning agreement.

    More on study abroad opportunities

    An education in this area can open up opportunities in:

    • Policy development
    • Planning
    • Management and administration in tourism
    • Event management
    • Development and monitoring in tourism

    This list is not exhaustive.

    • The programme will also prepare you for doctoral studies.

    Students at the University of Iceland at Hólar are encouraged to build relationships by getting to know each other during on-site teaching blocks and taking the initiative to organise student social events within their faculty.

    Students of the University of Iceland at Hólar will receive student cards and discounts in line with other students within the University System.

    University of Iceland students frequently meet in the Student Cellar, and UI at Hólar students are encouraged to do the same where possible.

    Students' comments
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    Students appreciate the University of Iceland for its strong academic reputation, modern campus facilities, close-knit community, and affordable tuition.
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    If you still have questions, feel free to contact us.

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    Hólar í Hjaltadal
    Mon - Thu 10 am - 12 pm and 12:30 - 2 pm and Fri 10 am - 12 pm
    General Service and Social Media

    The UI Service Desk on campus in Reykjavík is a point of access for all services. You can drop in at the University Centre or use the WebChat at the bottom right of this page.

    Follow Hólar on Facebook, Youtube and Instagram

    Aðalbygging Háskóla Íslands á Hólum Hjaltadal. Þriggja hæða hvítt hús með rauðu þaki og risgluggum.

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