This programme is designed for people working in careers that require knowledge of digital communication, including websites, podcasts or videos.
Students will develop a good foundation in the subject, preparing them to work in digital media. Emphasis is also placed on innovation and entrepreneurship, as well as practical methods for executing ideas. Students will explore how entrepreneurs manage ideas and how creative organisations are run.
The programme is designed for students who have completed an undergraduate degree.
The programme is 60 ECTS and can be completed in one year of full-time study or a longer period of part-time study.
The programme is made up of:
Students can take a maximum of 10 ECTS in vocational training.
Recent technological developments have revolutionised the world, and future developments will drive further change. The world of communication is no exception. This means there is growing demand for people with the skills and abilities to lead innovation in the field of digital development in the business community, companies, institutions and NGOs. This programme is designed to meet that demand.
The programme is taught in Icelandic.
Students who have completed this programme may apply to transfer up to 45 ECTS to the MA in Applied Studies in Culture and Communication or the MA in Cultural Communication.
BA or equivalent with a first class grade (7,25) is a general requirement. Work experience may be taken into consideration should the GPA be below 7.25.
A diploma in digital communication and innovation requires 60 ECTS. The programme is divided into the following parts: Mandatory courses 30 ECTS and 30 ECTS for elective courses. It is permitted to complete maximum 10 ECTS in internship
Further information on supporting documents can be found here
Check below to see how the programme is structured.
This programme does not offer specialisations.
"The struggle does not end today," was written on a banner held by one of the 25,000 women who rallied in downtown Reykjavík on the 24th of October 1975. The Women's Day Off, as the organizers ironically called it, was essentially a strike to protest gender-based discrimination and wage differentials. The banner mentioned above is only one example of many of how the women communicated their views and demands through different media such as music, print, public speeches, and mass media. The Women's Day Off was the result of a collective agency of Icelandic actors, but their initiative should still be regarded in an international context as the women were urged to unite under the theme of the International Women's Year: "EQUALITY - DEVELOPMENT - PEACE. "
The course is built around the Women's Day Off in 1975, but as teachers and students research its historical legacy in Icelandic and international context, they will explore and implement new ways of communicating history with younger generations. The course is organized in collaboration with Rúv and The Women's History Archives, which will celebrate its 50th anniversary with an exhibition at the National Library.
In the courses Communication channels I and Communication channels II, the basics of methods for the dissemination of cultural material in the humanities and social sciences are presented. Communication channels I is in the fall semester, while Communication channels II is in the spring semester.
In Communication channels I, the students are working with a) text and images in the first half of the semester and b) short documentaries in the second half of the course. Each subject weighs 50% in the course. Concerning a) Students will receive training in article writing and discourse analysis on the one hand and use of images and image analysis on the other. Concerning b) Students work on making short documentaries. It includes basic training in screenwriting, shooting and editing, and students work in groups on a documentary, according to a specific theme.
There are no exams in the course. Instead, students work on projects, individual and group projects. They are the following:
The course is run in cooperation with the state radio station: RÚV - Rás 1. Discussion will take place into the presentation of radio/audio material, various examples being examined. Attention will be given to the nature of audio communication and the possibilities of audio communication in the present media environment. Attention is also paid to concept development, interview techniques, recording techniques, dramaturgy and editing, accentuating sustainability and self-reliance. All students will complete a final project involving the making of radio programmes.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
This course covers innovation and entrepreneurship broadly; discovering and assessing ideas and opportunities, project management, business development, financing and marketing. The teaching focuses on the entrepreneurial process from idea to market. Innovation is introduced as a process that starts with business idea development and assessing market needs. Next, the focus is on project management and business planning. In the end, financing and other means of resources are presented as the entrepreneurial environment is discussed.
Constant technological development and emphasis on digital solutions has brought about frequent and numerous changes in the role of the webmaster. In this course, Efforts will be made to provide students with good insight into the main aspects of the webmaster's work. The writings of experts and scholars will be examined, and students will be introduced to the necessary tools and equipment. Professionals in the field will visit and share their experience with students.
The job of a web editor is often integrated with general web management. Students get a good insight into web editing and writing for digital media. The main aspects that a webmaster / web editor needs to be able to master will be discussed, such as information architecture, writing for the web, presentation of images, fundamentals in web design, accessibility, usability, security, analytics, content management systems (CMS), and basic web interface technology.
Students set up their own websites and use a CMS of their choice, e.g., WordPress or Wix, which are both available in free versions, and some of the assignments are submitted on there. In this way, students gain training in setting up a simple website. Particular attention is drawn to the fact that instruction in the use of the CMS is not part of the course. Those who have no or limited experience, in the use of CMS, are advised that YouTube has numerous videos where you can learn about the systems, from the basics to much more complex aspects that are expected in this course.
The course will address classical subjects and introduce the current development and innovation in the field of information science. An emphasis will be on introducing key concepts, theories and theoretical models about information behaviour and information and media literacy, as well as factors that may influence the mediation of information. The nature and character of information and knowledge will be discussed. The development in research in the field will be discussed as well as possible utilization of the research in practice. Definitions and theories about information and media literacy will be presented and discussed. The information behaviour of different groups within society will be discussed, and concepts and theoretical approaches in the field discussed, such as information needs, information areas, information barriers, information poverty, gatekeeping, the principal of least effort and different forms of information seeking.
The course is a mixture of academic and practical creative projects. The essence of the course is training students to work independently, professionally and creatively with drama. In addition, students are trained in the use of equipment and technology in doing short films and cinema, radio theater and social media for the future of the subject. Emphasis is placed on students acquiring understanding and knowledge of the work of drama teachers both theoretically and professionally. The latest research are introduced and projects prepared in connection with the research.
Usually taught every second year.
The objective of the course is to allow students to examine more closely than is done in the introductory course Graphical User Interface Programming HBV201G specific factors of HCI. The factors covered are user interface design using prototyping, programming of smart devices and users‘ acceptability of the software. There will be emphasis on different techniques and tools to develop prototypes. Also, on the design of user interfaces and native programming for smart phones or pads. The development process will be aimed at ensuring accessibility and acceptability of users. Students work on small projects individually, or on larger projects in groups.
The aim of course is to introduce to students the journalistic profession with an emphasis on reporting and producing news for different media. Main concepts and methods in newswriting are discussed, such as news values, news gathering and news construction. Students will be trained in writing in a focused, accurate and articulate manner. Students will get a basic training in using social media to gather and distribute content.
Assignments. Students write news stories and articles for the study program´s online news site, and at times for other news media.
This course focuses on digital media from multiple perspectives, with an emphasis on social media. It looks at digital and social media in an historical context and how it has influenced professional media, consumers and users. In the first half main theories will be discussed and explained. In the latter examples of the main features of digital and social media will be explored. It´s relation to traditional media, it´s business model, rules and regulation regarding social media, as well as influences on public debate and peoples private life.
The main subject of the course is quantitative methods and statistics used in social sciences. The focus will be on research design, sample methods and designing questionnaires. The statistical part will cover descriptive and inferential statistics. Special emphasis will be on factorial ANOVA and multiple regression. Students will get practical training in data analysis using jamovi. Students can use their own data.
The course’s objective is to introduce students to the diverse, academic criteria of qualitative research in social sciences and secondly that student’s gain experience in using qualitative methods. Furthermore, the course is practical in nature where each student works on an independent research assignment, which consists of designing and preparing a research project, collecting and analyzing data, and writing the main findings with guidance from the teacher. Research preparation, the creation of a research plan, data collection and analysis along with academic writing will be extensively covered during the course.
This is a required course in the MLIS programme for Library and Information Science students.
The course has five main focus areas:
Topics to be covered include the development of the Internet, searching techniques, search engines, the use of social media for communication, accessibility, web interface and information management, as well as the development of simple web pages. Students will acquire theoretical knowledge needed to examine the internet and get an overview of recent research in this field.
The digital environment is radically changing the possibilities of marketing communication and how business is conducted. Digital technology has opened countless possibilities in marketing, business implementation has undergone tremendous changes and significant innovation and business model development has taken place.
The course will cover the development and impact of digital technology on marketing measures and business practices, how digital technology can be used to support other ways of marketing and how it will shape future marketing policies within a global environment. Special emphasis is placed on new opportunities in direct marketing and to increase customer loyalty. Furthermore, the opportunities offered by digital technology to improve work processes as well as to increase efficiency and effectiveness in operations are discussed.
strategy, value chain impact, digital marketing, business relationship management, customer experience, service design and business transformation will be discussed.
Students will gain an understanding of the role and importance of digital marketing in various type of operations, such as private companies, public activities, and voluntary organizations. The course will furthermore cover contemporary issues such as security, website design, globalization, analysis of return on investment and changing consumer lifestyles.
Great emphasis is placed on active participation of students in the course. This is not a technical course, but the emphasis is on students gaining insight into choosing the most suitable digital technology and media to increase competitiveness.
In the course Communication channels II during the spring semester the students work with the following communication methods: a) oral presentation and b) exhibitions of cultural and historical material. Digital communication will be integrated into both aspects.
The students will work with the basics of oral presentation and practice in smaller and larger groups. Basic issues regarding the organization of conferences and seminars and their management will also be reviewed and a conference is held where all students present their projects. Digital communication will also be integrated into this section. Following is a section about exhibitions with connection to digital communication. The basics of exhibitions and different ways of presentation will be discussed. The basics of digital communication will be covered, what are the main channels, advantages and disadvantages, and what rules apply to the presentation of texts on the web.
There are no exams in the course. Instead, students work on projects, individual and group projects. They are the following:
The course is not taught remotely.
We bend our knees, literally and figuratively speaking. How do children view the world? How can we communicate cultural content at their eye level? How can we actively listen to their point of view?
The course will discuss diverse cultural activities for children; ranging from exhibition design in museums
to interactive installations, creative workshops, interdisciplinary participatory projects and radio
programming. Teaching takes place through field trips, lectures, practical workshops and group work.
The course is led by the interdisciplinary design team ÞYKJÓ, winners of the Iceland Design Award 2024
for the project "Children and City Planning”, nominated in 2023 for the international YAM award for the
project “Golden Record - Let's send music into space!”. Speakers include a children's culture designer, a
game designer, a composer and an architect.
The basic types of documentaries will be discussed as well as methods of documentary making, editing and cinematography. Emphasis will be put on practical projects and students will be required to make at least one documentary during the course.
The course critically engages with the concept of culture, addressing predominant conceptualizations while simultaneously exploring the role, conditions and influence of culture in the present. The objective is to generate a disciplined discussion on cultural heritage, cultural politics and policy, and cultural sustainability in conjunction with questions on the practicality of presenting and communicating expressions of culture. Attention is paid to the relationship between the cultural field and other social, political and economic aspects of society and how these enable and limit the communication and dissemination of cultural resources. Questions on how cultural heritage, traditions, collective memory, ideas on authenticity and identity generate the formation and reproduction of cultural constellations are dealt with as well as how conceptualizations such as ‘cultural capital’, ‘cultural hegemony’ and ‘authorized discourse on heritage’ can be employed to understand and analyze manifestations of culture.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
In this course, diverse manifestations of innovation in culture and communication, will be discussed, with focus on digital technology. Emphasis will be placed on the activities and management of organisations that work in communication and the creative industries. The role of innovation and the creative economy, societal innovation, and how to sustain entrepreneurship in projects will be discussed. Opportunities for utilisation will be explored and methods will be introduced to support the discovery, analysis and application of such opportunities.
An introduction to the collaboration and division of work between an editor and a graphic designer in the creation of printed work with emphasis on the importance of typography. Students will gain insight into the basis of typography and preparation for print as well as learning about the graphic designer's tools in context with principal kinds of print. The course will include readings and discourse on the influence of graphic design on legibility and understanding, as well as discourse on quality, usefulness, aesthetics and practicality in graphic design.
The student will present and hand in a written analysis on a printed good of their own choice and are also encouraged to actively participate in discussions in class. The final project consists of creating your own publishing project and communicate ideas on its editing grahpically and in writing.
The aim of the course is to introduce students to information architecture along with some basic elements of web management. The course will focus on information architecture such as designing a sitemap, route system, name system, based on the behaviour and needs of users. Other aspects of web management will also be discussed briefly, such as analysis of user needs, user tests and access to web pages.
This course introduces the ways in which the fields and methods of folklore/ethnology are and may be put to use, how their application may help broaden and deepen public debates and positively affect society's self-understanding and self-fashioning. We discuss how folklore/ethnology may be put to use in tourism, museums, arts and various media. One area of focus is also the accessibility and uses of folklore collections. We explore, moreover, various scholarly and popular genres in which the conclusions of ethnological research (based on historical sources, interviews and other fieldwork methods) may be disseminated: exhibitions, festivals, events, articles, books, websites, radioshows or documentaries. Different means of reaching different groups of people will be discussed and moral, financial and political issues will be addressed.
The course will partly be taught in intensive workshops, 3 days at the beginning of the semester in Reykjavík and 4 days during project week in Hólmavík in the Westfjords. Students will work on projects in applied ethnology/public folklore. There will be no final exam.
"The struggle does not end today," was written on a banner held by one of the 25,000 women who rallied in downtown Reykjavík on the 24th of October 1975. The Women's Day Off, as the organizers ironically called it, was essentially a strike to protest gender-based discrimination and wage differentials. The banner mentioned above is only one example of many of how the women communicated their views and demands through different media such as music, print, public speeches, and mass media. The Women's Day Off was the result of a collective agency of Icelandic actors, but their initiative should still be regarded in an international context as the women were urged to unite under the theme of the International Women's Year: "EQUALITY - DEVELOPMENT - PEACE. "
The course is built around the Women's Day Off in 1975, but as teachers and students research its historical legacy in Icelandic and international context, they will explore and implement new ways of communicating history with younger generations. The course is organized in collaboration with Rúv and The Women's History Archives, which will celebrate its 50th anniversary with an exhibition at the National Library.
In the courses Communication channels I and Communication channels II, the basics of methods for the dissemination of cultural material in the humanities and social sciences are presented. Communication channels I is in the fall semester, while Communication channels II is in the spring semester.
In Communication channels I, the students are working with a) text and images in the first half of the semester and b) short documentaries in the second half of the course. Each subject weighs 50% in the course. Concerning a) Students will receive training in article writing and discourse analysis on the one hand and use of images and image analysis on the other. Concerning b) Students work on making short documentaries. It includes basic training in screenwriting, shooting and editing, and students work in groups on a documentary, according to a specific theme.
There are no exams in the course. Instead, students work on projects, individual and group projects. They are the following:
The course is run in cooperation with the state radio station: RÚV - Rás 1. Discussion will take place into the presentation of radio/audio material, various examples being examined. Attention will be given to the nature of audio communication and the possibilities of audio communication in the present media environment. Attention is also paid to concept development, interview techniques, recording techniques, dramaturgy and editing, accentuating sustainability and self-reliance. All students will complete a final project involving the making of radio programmes.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
This course covers innovation and entrepreneurship broadly; discovering and assessing ideas and opportunities, project management, business development, financing and marketing. The teaching focuses on the entrepreneurial process from idea to market. Innovation is introduced as a process that starts with business idea development and assessing market needs. Next, the focus is on project management and business planning. In the end, financing and other means of resources are presented as the entrepreneurial environment is discussed.
Constant technological development and emphasis on digital solutions has brought about frequent and numerous changes in the role of the webmaster. In this course, Efforts will be made to provide students with good insight into the main aspects of the webmaster's work. The writings of experts and scholars will be examined, and students will be introduced to the necessary tools and equipment. Professionals in the field will visit and share their experience with students.
The job of a web editor is often integrated with general web management. Students get a good insight into web editing and writing for digital media. The main aspects that a webmaster / web editor needs to be able to master will be discussed, such as information architecture, writing for the web, presentation of images, fundamentals in web design, accessibility, usability, security, analytics, content management systems (CMS), and basic web interface technology.
Students set up their own websites and use a CMS of their choice, e.g., WordPress or Wix, which are both available in free versions, and some of the assignments are submitted on there. In this way, students gain training in setting up a simple website. Particular attention is drawn to the fact that instruction in the use of the CMS is not part of the course. Those who have no or limited experience, in the use of CMS, are advised that YouTube has numerous videos where you can learn about the systems, from the basics to much more complex aspects that are expected in this course.
The course will address classical subjects and introduce the current development and innovation in the field of information science. An emphasis will be on introducing key concepts, theories and theoretical models about information behaviour and information and media literacy, as well as factors that may influence the mediation of information. The nature and character of information and knowledge will be discussed. The development in research in the field will be discussed as well as possible utilization of the research in practice. Definitions and theories about information and media literacy will be presented and discussed. The information behaviour of different groups within society will be discussed, and concepts and theoretical approaches in the field discussed, such as information needs, information areas, information barriers, information poverty, gatekeeping, the principal of least effort and different forms of information seeking.
The course is a mixture of academic and practical creative projects. The essence of the course is training students to work independently, professionally and creatively with drama. In addition, students are trained in the use of equipment and technology in doing short films and cinema, radio theater and social media for the future of the subject. Emphasis is placed on students acquiring understanding and knowledge of the work of drama teachers both theoretically and professionally. The latest research are introduced and projects prepared in connection with the research.
Usually taught every second year.
The objective of the course is to allow students to examine more closely than is done in the introductory course Graphical User Interface Programming HBV201G specific factors of HCI. The factors covered are user interface design using prototyping, programming of smart devices and users‘ acceptability of the software. There will be emphasis on different techniques and tools to develop prototypes. Also, on the design of user interfaces and native programming for smart phones or pads. The development process will be aimed at ensuring accessibility and acceptability of users. Students work on small projects individually, or on larger projects in groups.
The aim of course is to introduce to students the journalistic profession with an emphasis on reporting and producing news for different media. Main concepts and methods in newswriting are discussed, such as news values, news gathering and news construction. Students will be trained in writing in a focused, accurate and articulate manner. Students will get a basic training in using social media to gather and distribute content.
Assignments. Students write news stories and articles for the study program´s online news site, and at times for other news media.
This course focuses on digital media from multiple perspectives, with an emphasis on social media. It looks at digital and social media in an historical context and how it has influenced professional media, consumers and users. In the first half main theories will be discussed and explained. In the latter examples of the main features of digital and social media will be explored. It´s relation to traditional media, it´s business model, rules and regulation regarding social media, as well as influences on public debate and peoples private life.
The main subject of the course is quantitative methods and statistics used in social sciences. The focus will be on research design, sample methods and designing questionnaires. The statistical part will cover descriptive and inferential statistics. Special emphasis will be on factorial ANOVA and multiple regression. Students will get practical training in data analysis using jamovi. Students can use their own data.
The course’s objective is to introduce students to the diverse, academic criteria of qualitative research in social sciences and secondly that student’s gain experience in using qualitative methods. Furthermore, the course is practical in nature where each student works on an independent research assignment, which consists of designing and preparing a research project, collecting and analyzing data, and writing the main findings with guidance from the teacher. Research preparation, the creation of a research plan, data collection and analysis along with academic writing will be extensively covered during the course.
This is a required course in the MLIS programme for Library and Information Science students.
The course has five main focus areas:
Topics to be covered include the development of the Internet, searching techniques, search engines, the use of social media for communication, accessibility, web interface and information management, as well as the development of simple web pages. Students will acquire theoretical knowledge needed to examine the internet and get an overview of recent research in this field.
The digital environment is radically changing the possibilities of marketing communication and how business is conducted. Digital technology has opened countless possibilities in marketing, business implementation has undergone tremendous changes and significant innovation and business model development has taken place.
The course will cover the development and impact of digital technology on marketing measures and business practices, how digital technology can be used to support other ways of marketing and how it will shape future marketing policies within a global environment. Special emphasis is placed on new opportunities in direct marketing and to increase customer loyalty. Furthermore, the opportunities offered by digital technology to improve work processes as well as to increase efficiency and effectiveness in operations are discussed.
strategy, value chain impact, digital marketing, business relationship management, customer experience, service design and business transformation will be discussed.
Students will gain an understanding of the role and importance of digital marketing in various type of operations, such as private companies, public activities, and voluntary organizations. The course will furthermore cover contemporary issues such as security, website design, globalization, analysis of return on investment and changing consumer lifestyles.
Great emphasis is placed on active participation of students in the course. This is not a technical course, but the emphasis is on students gaining insight into choosing the most suitable digital technology and media to increase competitiveness.
In the course Communication channels II during the spring semester the students work with the following communication methods: a) oral presentation and b) exhibitions of cultural and historical material. Digital communication will be integrated into both aspects.
The students will work with the basics of oral presentation and practice in smaller and larger groups. Basic issues regarding the organization of conferences and seminars and their management will also be reviewed and a conference is held where all students present their projects. Digital communication will also be integrated into this section. Following is a section about exhibitions with connection to digital communication. The basics of exhibitions and different ways of presentation will be discussed. The basics of digital communication will be covered, what are the main channels, advantages and disadvantages, and what rules apply to the presentation of texts on the web.
There are no exams in the course. Instead, students work on projects, individual and group projects. They are the following:
The course is not taught remotely.
We bend our knees, literally and figuratively speaking. How do children view the world? How can we communicate cultural content at their eye level? How can we actively listen to their point of view?
The course will discuss diverse cultural activities for children; ranging from exhibition design in museums
to interactive installations, creative workshops, interdisciplinary participatory projects and radio
programming. Teaching takes place through field trips, lectures, practical workshops and group work.
The course is led by the interdisciplinary design team ÞYKJÓ, winners of the Iceland Design Award 2024
for the project "Children and City Planning”, nominated in 2023 for the international YAM award for the
project “Golden Record - Let's send music into space!”. Speakers include a children's culture designer, a
game designer, a composer and an architect.
The basic types of documentaries will be discussed as well as methods of documentary making, editing and cinematography. Emphasis will be put on practical projects and students will be required to make at least one documentary during the course.
The course critically engages with the concept of culture, addressing predominant conceptualizations while simultaneously exploring the role, conditions and influence of culture in the present. The objective is to generate a disciplined discussion on cultural heritage, cultural politics and policy, and cultural sustainability in conjunction with questions on the practicality of presenting and communicating expressions of culture. Attention is paid to the relationship between the cultural field and other social, political and economic aspects of society and how these enable and limit the communication and dissemination of cultural resources. Questions on how cultural heritage, traditions, collective memory, ideas on authenticity and identity generate the formation and reproduction of cultural constellations are dealt with as well as how conceptualizations such as ‘cultural capital’, ‘cultural hegemony’ and ‘authorized discourse on heritage’ can be employed to understand and analyze manifestations of culture.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
Internships on institutions/ organization, are available for students in Applied Studies of Culture and Communications. Students who wish to go on an internship are to contact the supervisor of the study program about the possibility of an internship. It should be noted that there is a limited supply of internships.
In this course, diverse manifestations of innovation in culture and communication, will be discussed, with focus on digital technology. Emphasis will be placed on the activities and management of organisations that work in communication and the creative industries. The role of innovation and the creative economy, societal innovation, and how to sustain entrepreneurship in projects will be discussed. Opportunities for utilisation will be explored and methods will be introduced to support the discovery, analysis and application of such opportunities.
An introduction to the collaboration and division of work between an editor and a graphic designer in the creation of printed work with emphasis on the importance of typography. Students will gain insight into the basis of typography and preparation for print as well as learning about the graphic designer's tools in context with principal kinds of print. The course will include readings and discourse on the influence of graphic design on legibility and understanding, as well as discourse on quality, usefulness, aesthetics and practicality in graphic design.
The student will present and hand in a written analysis on a printed good of their own choice and are also encouraged to actively participate in discussions in class. The final project consists of creating your own publishing project and communicate ideas on its editing grahpically and in writing.
The aim of the course is to introduce students to information architecture along with some basic elements of web management. The course will focus on information architecture such as designing a sitemap, route system, name system, based on the behaviour and needs of users. Other aspects of web management will also be discussed briefly, such as analysis of user needs, user tests and access to web pages.
This course introduces the ways in which the fields and methods of folklore/ethnology are and may be put to use, how their application may help broaden and deepen public debates and positively affect society's self-understanding and self-fashioning. We discuss how folklore/ethnology may be put to use in tourism, museums, arts and various media. One area of focus is also the accessibility and uses of folklore collections. We explore, moreover, various scholarly and popular genres in which the conclusions of ethnological research (based on historical sources, interviews and other fieldwork methods) may be disseminated: exhibitions, festivals, events, articles, books, websites, radioshows or documentaries. Different means of reaching different groups of people will be discussed and moral, financial and political issues will be addressed.
The course will partly be taught in intensive workshops, 3 days at the beginning of the semester in Reykjavík and 4 days during project week in Hólmavík in the Westfjords. Students will work on projects in applied ethnology/public folklore. There will be no final exam.
Changes may occur for the autumn semester in August and September and for the spring semester in December and January. You will find your final timetable in Ugla when the studies start.
Note! This timetable is not suitable for planning your work schedule if you are a part-time employee.
The University of Iceland collaborates with over 400 universities worldwide. This provides a unique opportunity to pursue part of your studies at an international university thus gaining added experience and fresh insight into your field of study.
Students generally have the opportunity to join an exchange programme, internship, or summer courses. However, exchanges are always subject to faculty approval.
Students have the opportunity to have courses evaluated as part of their studies at the University of Iceland, so their stay does not have to affect the duration of their studies.
An education in this area can open up opportunities in:
This list is not exhaustive.
There is no specific student organisation for this programme, but students meet frequently in the Student Cellar.
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If you still have questions, feel free to contact us.
The Service Desk is a point of access for all services. You can drop in at the University Centre or use the WebChat at the bottom right of this page.
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