Random people
Language skills
required
Programme length
Full time study for three academic years (minor included).
Study mode
Face-to-face learning
Application status
International students:
Students with Icelandic or Nordic citizenship:
Overview

  • Are you interested in the Japanese language? 
  • Are you interested in Japanese literature and culture? 
  • Do you want a diverse selection of courses that suit your interests? 
  • Do you want to open up future opportunities in challenging careers? 

As well as instruction in the language, students are provided with an overview of the history, society and culture of Japan. Students acquire an insight into daily life in Japan, traditional culture and pop culture, the economy, politics and various issues in modern Japanese society. Elective courses give students the chance to find out more about Japanese cinema, anime and literature. 

This subject can be taken as a 120 ECTS major or a 60 ECTS minor alongside another subject for a BA degree (total of 180 ECTS). It is also possible to take a 60 ECTS Diploma in Japanese Language and Culture.

Course topics include: 

  • Japanese language and language use 
  • Japanese society and culture 
  • Japanese cinema 
  • Japanese history 
  • Japanese literature 

Programme objectives 

The programme aims to teach students the most important rules of Japanese grammar and enable them to communicate in spoken Japanese. 

Students will also explore written Japanese: kana and kanji, and learn to read and write the characters relevant to the course material. Students will master the vocabulary needed to read and write simple texts. 

The programme starts by teaching students the basics of the written language, which is an essential foundation for learning Japanese. 

  • Hiragana. Used to write words of Japanese origin 
  • Katakana. Used to write words of foreign origin – e.g. foreign proper nouns are written using these characters 
  • Kanji. Chinese logographic characters used alongside Hiragana and Katakana 

The Kana syllabary can be quickly learned at the start of the programme and students continue to improve their understanding of Kanji characters as they expand their vocabulary and master the grammar. After completing the programme, students will have an understanding of Japanese culture and cultural history, be able to hold conversations on general topics in Japanese and be able to read and write simple texts. 

Exchange studies for students of Japanese

Students can go on exchange to a Japanese university or another university abroad that teaches Japanese and has a partnership agreement with the University of Iceland. Priority for places is given to students majoring in Japanese (180 ECTS) who are in their third year or have completed 120 ECTS in Japanese.  

The Japanese Ministry of Education offers two Monbukagakusho scholarships, intended to cover travel and maintenance costs, tuition fees and various other costs of studying in Japan. IJCE (Iceland Japan Cultural Exchange) also invites several students to take part in a student conference in Japan and Iceland each year. 

About Japanese

Japanese is the eighth largest language in the world, with almost 130 million native speakers. Knowledge of the Japanese language is essential for political, cultural and economic relations with Japan.  

After two years of studying Japanese, students should have acquired a good foundation in the language and be equipped for graduate studies in Japanese at a university abroad.

Icelandic matriculation examination (stúdentspróf: school leaving examination from secondary school), or equivalent qualification. Further information can be found in article 15, regulation on admission requirements for undergraduate study no. 331/2022.

120 ECTS have to be completed for the qualification and 60 ECTS constitudes a full time study per year.

2/3 of the programme cover Japanese language, including the basic rules of Japanese grammar and principles of Japanese writing, as well as conversation practice. A special emphasis is put on the students acquiring vocabulary to read and write simple texts.

1/3 introduces the students to Japanese society, history and culture.

If students would like to take 3rd year in Japanese they have to take two years at the Univeristy of Iceland and one year as an exchange student in Japan. The exchange studies are meant for students on their third year of study. 

Students can also take a specialization in Japanese Language and Culture and Business Administration where they take 120 credits in Japanese as a major and 60 credits in Business Administration as a minor. This is an interdisciplinary programme in The Faculty og Languages and Cultures and the School of Business. Students graduate from the Faculty of Languages and Cultures.

Programme structure

Check below to see how the programme is structured.

This programme does not offer specialisations.

First year | Fall
Languages and cultures in times of crisis (MOM101G, MOM102G)
A mandatory (required) course for the programme
4 ECTS, credits
Course Description

PLEASE NOTE THAT THIS COURSE IS TAUGHT IN ICELANDIC. THOSE WHO WISH TO TAKE THE COURSE IN ENGLISH SHOULD REGISTER IN THE DISTANCE LEARNING COURSE MOM102G. 

MOM101G is intended for students of foreign languages OTHER than English. BA-students in English and those who do not speak Icelandic should register in MOM102G.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
First year | Fall
Languages and Cultures I: Academic Methods and Techniques (MOM101G, MOM102G)
A mandatory (required) course for the programme
4 ECTS, credits
Course Description

The course is an introductory course in the Faculty of Languages and Cultures. Its aims and purpose include an introduction of basic concepts and terminology in the field, exploration of critical thinking to increase reading comprehension of academic texts, implementation of practical learning practices and academic procedures to facilitate successful academic studies, discussion on plagiarism and academic integrity, evaluation of academic standards, etc. Students receive practical training in critical evaluation of academic texts, basic argumentation analysis, identification of rhetorical patterns and text structure in various text types, review of acceptable references, and an introduction to analytical reading. Furthermore, students will gain insight into the importance of academic literacy to enhance understanding and writing of academic papers, presentation of research findings, etc.

The course is taught in English and is intended for students in:

  1. The English BA program.
  2.  Students of foreign languages (other than English)

 *Those students that need ECT credits as a result of changes in the MOM courses, as MOM102G used to be a 5-credit course, need to add an individual assignment (MOM001G, 1 ECT) within the MOM102G course.

  • This individual assignment is only intended for students who finished MOM202G (before the school year 2024-2025) and are now enrolled in MOM102G, and have thus only gained 9 credits in the two mandatory MOM courses.
  • Students who intend to increase their credits with a 6 ECT course, within their departments, are free to do so – and do thus not take this additional individual assignment (in MOM102G).

To sign up for the individual project you must talk to the teacher of MOM102G.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
First year | Fall
Japanese Language I (JAP101G)
A mandatory (required) course for the programme
10 ECTS, credits
Course Description

Introduction to Japanese grammar and syntax. Emphasis on spoken language and the vocabulary of everyday life. Frequent tests and and practice lectures.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
First year | Fall
Written Japanese Language I (JAP102G)
A mandatory (required) course for the programme
6 ECTS, credits
Course Description

Introduction to kana and kanji. Emphasis will be placed on the vocabulary of everyday life and the reading and writing of simple texts.

Language of instruction: English
Face-to-face learning
Attendance required in class
First year | Fall
Japanese Pronunciation and Listening Comprehension I (JAP103G)
A mandatory (required) course for the programme
4 ECTS, credits
Course Description

Listening comprehension and pronounciation exercises. Exercises in the language laboratory and check ups along with quizzes in the classroom.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Attendance required in class
First year | Fall
Japanese Society and Culture I (JAP105G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

The aim of the course is to provide the students with an insight into various aspects of Japanese society and culture, both in the past and in the present. The course covers themes such as identity, education, religion, rituals and arts in Japan.

Language of instruction: English
Face-to-face learning
First year | Spring 1
Japanese Language II (JAP202G)
A mandatory (required) course for the programme
10 ECTS, credits
Course Description

This course is a continuation of Japanese language I. It mainly focuses on going over grammar of the beginners level. There will be quizzes regularly in class.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
First year | Spring 1
Written Japanese Language II (JAP203G)
A mandatory (required) course for the programme
6 ECTS, credits
Course Description

This course is a continuation of Written Japanese Language I. It mainly focuses on going over Kanji and Kanji idioms, reading and writing of the beginners level. There will be quizzes regularly in class.

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
First year | Spring 1
Japanese Pronunciation and Listening Comprehension II (JAP204G)
A mandatory (required) course for the programme
4 ECTS, credits
Course Description

This course is a continuation of Japanese Pronunciation and Listening Comprehension I. It mainly focuses on pronunciation and speaking.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
First year | Spring 1
Japanese History (JAP208G)
A mandatory (required) course for the programme
10 ECTS, credits
Course Description

The course presents an historical overview of Japan from prehistory up until modern times. Emphasis will be on main historical turning points as well as socio cultural developments. The main aim of the course is that students gain an understanding of the social forces which have helped shape the current Japanese cultural environment and the implications therein. Student presentations will play a hefty role along with lectures and students will assist each other in composing synopsis in order to prepare for the final exam. In writing a research paper students will have the opportunity to develop an in-depth knowledge of a theme of their choice.

Language of instruction: English
Face-to-face learning
First year | Spring 1
Languages and Cultures II: Intellectual and Linguistic History (MOM201G, MOM202G)
Free elective course within the programme
6 ECTS, credits
Course Description

In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

Modules:

  1. Deciphering texts
  2. Understanding visual cultures
  3. Figuring out language
Language of instruction: Icelandic
Face-to-face learning
First year | Spring 1
Languages and Cultures II: Intellectual and Linguistic History (MOM201G, MOM202G)
Free elective course within the programme
6 ECTS, credits
Course Description

In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

Modules:

  1. Deciphering texts
  2. Understanding visual cultures
  3. Figuring out language
Language of instruction: Icelandic
Face-to-face learning
Not taught this semester
Second year | Fall
Japanese Modern Literature (JAP305G)
Restricted elective course, conditions apply
5 ECTS, credits
Course Description

This course aims to introduce students to the various forms of literary writing in modern Japanese, focusing on the development of modern Japanese fiction. Readings will cover Japanese short stories and novels in translation, from Meiji onwards, but with a particular focus on the 20th Century to the present day. Students will be encouraged to consider the changing relationship between literature and society in modern Japan, as well as the various movements and styles which have shaped the history of modern Japanese fiction. Each class will include both an introductory lecture and a discussion of a selected literary texts, which are required reading for the course.

Students will also have to read at least one longer work, on which they will have written their final assignment.

Language of instruction: English
Face-to-face learning
Second year | Fall
Japanese Cinema (JAP107G)
Restricted elective course, conditions apply
5 ECTS, credits
Course Description

This course is a historical overview of Japanese cinema from its origins in 1898 to the present day. Screenings are comprised of films by Japan's most prominent directors such as Ozu Yasujirō, Kurosawa Akira, and Mizoguchi Kenji, alongside examples that reflect important trends in contemporary Japanese film. While the course addresses questions regarding genre, style, and authorship, we will also work to situate these categories within the broader cultural, social, and historical currents of Japanese cinema. Topics include but are not limited to, the impact of WWII and occupation on Japanese filmmaking, the studio system, and the Japanese New Wave. 

Teaching language is English. 

Language of instruction: English
Face-to-face learning
Second year | Fall
Japanese Society and Culture II (JAP106G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

The aim of the course is to introduce modern japanese society to the students. Lectures and discussions will be held on topics such as social environment, education system, politics, economics and contemporary culture. Lecturers will vary based on fields of research.

Language of instruction: English
Face-to-face learning
Second year | Fall
Japanese Language III (JAP302G)
A mandatory (required) course for the programme
10 ECTS, credits
Course Description

A continuation of Málnotkun II. Students who took Málnotkun I and II can take Málnotkun III to continue their study. The main focus in Japanese language III is going over the beginners level grammar not covered in previous courses, as well as increasing the vocabuthe students vocabulary. There will be quizzes regularly in class, and students are expected to do considerable amount of preparation and homework. Regular attendance is crucial to follow the course.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Second year | Fall
Written Japanese Language III (JAP303G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

The continuation of Ritmál II. Students will gain greater proficiency in Kanji and Katakana, as well as improving reading and writing skills in Japanese.

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
Second year | Fall
Japanese Pronunciation and Listening Comprehension III (JAP304G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

Continuation of the course Japanese Pronunciation and Listening Comprehension II. Students will improve their comprehension of spoken Japanese and gain increased fluency along with better pronunciation.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
Second year | Fall
Asian Business Studies (Japan and China) (VIÐ506M)
Free elective course within the programme
7,5 ECTS, credits
Course Description

Students look at international trade between the West and Asia (China and Japan) from a macroeconomic point of view. Also use micro-perspective on companies doing business in Asia (China and Japan).

  • Students look at how trade and investment patterns in the Asian region are shaped by the global political economy.
  • Students will analyze individual companies and their business in the Asian market, how investments (FDI) are conducted by these companies and analyze their value chain.
  • Students work on real-life examples (group projects) of companies doing business in Asia

More specific description:
This course is intended as an introduction to business operations and macroeconomic issues with special reference to Asia i.e. Japan and China. The course uses both theoretical definitions as well as real-life examples. The course is divided into 3 main parts:

  • In the first part, the macroeconomic perspective on trade and investment in the Asian region will be discussed on the basis of individual data on trade, the consequences of the WTO as well as free trade agreements and their consequences, especially the China-Iceland free trade agreement and its consequences.
  • The second part of the course will introduce a microperspective of companies doing business in Asia. Foreign direct investment (FDI) and international value chains (GVC) will be examined. A theoretical approach will be used to explain companies' choice of location due to FDI. Western companies entering Asia as well as Asian companies entering the western market will be in focus.
  • The third part of the course goes into project work where students analyze a company that has operations in China or Japan or those Chinese / Japanese companies that have established themselves in Iceland. Students conduct a case study.
Language of instruction: English
Face-to-face learning
Prerequisites
Second year | Fall
BA-thesis in Japanese Language and Culture (JAP241L)
Free elective course within the programme
0 ECTS, credits
Course Description

BA-thesis in Japanese language and culture.

Language of instruction: English
Part of the total project/thesis credits
Second year | Spring 1
Languages and Cultures II: Intellectual and Linguistic History (MOM201G, MOM202G)
Free elective course within the programme
6 ECTS, credits
Course Description

In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

Modules:

  1. Deciphering texts
  2. Understanding visual cultures
  3. Figuring out language
Language of instruction: Icelandic
Face-to-face learning
Second year | Spring 1
Languages and Cultures II: Intellectual and Linguistic History (MOM201G, MOM202G)
Free elective course within the programme
6 ECTS, credits
Course Description

In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

Modules:

  1. Deciphering texts
  2. Understanding visual cultures
  3. Figuring out language
Language of instruction: Icelandic
Face-to-face learning
Second year | Spring 1
Japanese Language IV (JAP403G)
A mandatory (required) course for the programme
10 ECTS, credits
Course Description

This course is a continuation of JAP302G Japanese Language I, II and III. It mainly focuses on going over grammar of the elementary level. There will be quizzes regularly in class and homeworks that you need to hand in for each chapter.

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
Second year | Spring 1
Written Japanese Language IV (JAP404G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

This course is a continuation of JAP303G Written Japanese Language III. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
Second year | Spring 1
Japanese Pronunciation and Listening Comprehension IV (JAP405G)
A mandatory (required) course for the programme
5 ECTS, credits
Course Description

This course is a continuation of  Japanese Pronunciation and Listening Comprehension III. 

Note that information about the teacher will be updated in spring 2024. 

Language of instruction: English
Face-to-face learning
Prerequisites
Attendance required in class
Second year | Spring 1
Game Studies: Video Games and Gaming Culture (JAP502G)
Free elective course within the programme
5 ECTS, credits
Course Description

This course offers an overview of the academic discipline of game studies as it has emerged to accommodate the growing need for in-depth discussion on the topic of digital and non-digital games, as well as their players, and the culture surrounding them. Throughout the course, students will be taught to engage with some of the major questions that have been asked about games and play during the 20th and 21st centuries, by familiarising themselves with the works of numerous scholars that have attempted to answer them. Students will also engage with actual games as the medium will be analyzed from a variety of different vantage points – both as an academic subject and as a multifaceted and thriving industry. The course will offer a general overview of the history of games but a part of the curriculum will focus on Japanese games in particular. Upon completing the course, students are expected to have acquired a broad theoretical understanding of games and their study that will enable them to contribute productively to the discourse surrounding the medium.

Language of instruction: English
Not taught this semester
Second year | Spring 1
History of Modern East Asia (JAP412G, JAP413G)
Free elective course within the programme
10 ECTS, credits
Course Description

Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

Language of instruction: English
Face-to-face learning
Not taught this semester
Second year | Spring 1
History of Modern East Asia (JAP412G, JAP413G)
Free elective course within the programme
10 ECTS, credits
Course Description

Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

Language of instruction: English
Face-to-face learning
Second year | Spring 1
BA-thesis in Japanese Language and Culture (JAP241L)
Free elective course within the programme
0 ECTS, credits
Course Description

BA-thesis in Japanese language and culture.

Language of instruction: English
Part of the total project/thesis credits
Second year | Spring 1
Languages and Theatre (MOM401G)
Free elective course within the programme
6 ECTS, credits
Course Description

Optional course for students of the Faculty of Languages and Cultures, in their 2nd or 3rd year of the BA-programme. The students read and study a well-known play that has been translated into several languages. The students will read the text in the target language. The students choose scenes from the play for the production.

Teachers from the target languages will assist the students with pronunciation.

Maximum number of students in this course is 15.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
Year unspecified | Fall
Finance I (VIÐ301G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The objectives in Financial Management I & II is that students can acquire knowledge and methods to:
* Basic knowledge of financial markets
* Evaluate the value of simple financial instruments on different timeline, calculate present value different cash flow of financial assets, projects and fixed assets.
* Techniques in financial management and planning in corporate finance.
* Sophisticated methods of Corporate Finance to solve complicated financial problems.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Business Law A (VIÐ302G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

This course deals with law and regulation applicable to commercial transactions and business organizations. The purpose of the course is to prepare students for the legal challenges they can expect to encounter as entrepreneurs and managers of private businesses . Topics covered include contracts, torts, negotiable instruments, security and guarantees, and bankruptcy. Laws applicable to business organization will also be studied and the fundamentals of securities laws.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Introduction to International Business (VIÐ303G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

 The main objective of the course is to expand the students’ understanding of the global business environment and how it affects markets, production and the welfare of individuals. Students will learn about foreign trade and investment and the main economic institutions. Students will learn how to evaluate market potential and will be introduced to cultural differences and human resource in different markets. At the end of the course the students should have a good overview over world trade and distant markets will seem closer than at the beginning. The most common forms of international trade will be discussed and the students should learn what a company has to do in order to change from a domestic firm to an international one and what alternatives it can choose from.

The aim of this course is to provide an integrated basic understanding of the complexity of the international business environment and the challenges it poses for firms engaged in cross- border activities. For example, emphasis is put on the differences among countries and how these differences are linked with the various strategic choices firms adopt in order to compete internationally. By the end of the course students will enhance their ability to more effectively explain, interpret and synthesise international business practices in multidisciplinary discourse.

Language of instruction: English
Face-to-face learning
Prerequisites
Year unspecified | Fall
Work Methods in Business Administration (VIÐ157G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

This course will discuss study techniques, critical thinking, ethics, group work, communication, listening and how to present projects. Students work on individual and group projects of various kinds.

The aim of the course is to provide students with basic skills in professional work; students acquire skills in source usage and how to write bibliography.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
Year unspecified | Fall
Mathematics A (VIÐ102G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Important issues in the mathematics of secondary school revisited.Linear and non-linear equations. Basic mathematics of finance. Differentiation, partial differentiation. Constrained and unconstrained optimization, Lagrange multiplilers. Integration. Elementary linear algebra.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Introduction to Marketing (VIÐ101G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The objective of the course is to introduce students to the core concepts of marketing theory and marketing management. The course covers the marketing concept, marketing orientation, and marketing management. Analysis of the marketing environment is also discussed along with analysis of consumer behavior, marketing strategy, competition, and competitive advantage. Finally, the course focuses on the practical application of marketing concepts for success.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Macroeconomics I (HAG103G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The course aims to give the students an insight into the main theories, concepts, topics, and principles of macroeconomics and macroeconomic activity. The course stresses both the analytical content and applied usefulness of the topics covered and how they relate to various current economic issues at home and abroad. A sound knowledge of macroeconomics prepares students for various other economics courses, and for life.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Introduction to Financial Accounting (VIÐ103G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

This course is intended to do the student able to read corporate financial statements. Fundamentals of financial accounting and financial reporting are introduced. The double entry model explained through the accounting equation. Presentation of the conceptual framework for accounting: assumptions, principles and concepts.  The logical relationship between individual chapters in financial statements is in foreground. Whose things have influence on shareholders equity? Main methods of financial statement analysis are presented, especially ratio analysis. Extensive exercises are covered in separate group sessions.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Microeconomics I (VIÐ105G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The aim of the course is to teach students the basic principles of economic thinking and main theories and concepts in microeconomics. The topics covered include: Markets, specialisation and trade. Supply, demand, elascticity and government policies. Efficiency and welfare. The Icelandic tax system and the effects of taxation on market activity. Externalities, public goods and common resources. Firm behaviour and the organisation of industry. Consumer choice. Labour market, earnings and discrimination. Assymetric information, political economy, behavioural economics.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
Year unspecified | Fall
The Labour Market and its Development (VIÐ510G)
Free elective course within the programme
6 ECTS, credits
Course Description

The aim of the course is to introduce to business students the field of industrial and employee relations and the main changes that have occurred in the labour market for the last decades. This course cover topics such as; theories of the labour market (unitary, conflict, social action, systems and Marxist theories), strike theories, corporatism, comparative European industrial relations, industrial democracy and employee involvement, institutionalisation of conflict, collective bargaining, role of trade unions, role of the state, role of employers association. Labor law, collective bargaining, strikes and strikes theories will be discussed. Finally main topics concerning employment relations will be discussed.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Introduction to Human Resource Management (VIÐ509G)
Free elective course within the programme
6 ECTS, credits
Course Description

In this course students will learn all about the main functions of HRM and HRM departments in companies, both from a theoretical and practical point of view. Students should gain understanding on the procedure of HRM within Icelandic companies as well as global. In this course students will analyse employment relations with a critical viewpoint.
Students should be prepared to work within HRM department after this course.

Language of instruction: English
Face-to-face learning
Year unspecified | Fall
Marketing Research (VIÐ511G)
Free elective course within the programme
6 ECTS, credits
Course Description

Definition of marketing research. Marketing research and science. Marketing research and decision making. Selection of research variables. Basic methods of collecting data. Secondary data. Bayesian analysis. The marketing research process. Construction of a questionnaire. Scaling. Attitude measurement. Sampling and its application to marketing problems. Data collection and the field force. Evaluation and research presentation. Experimentation.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Financial Markets (VIÐ505G)
Free elective course within the programme
6 ECTS, credits
Course Description

Financial institutions are a pillar of civilized society, supporting people in their productive ventures and managing the economic risks they take on. The workings of these institutions are important to comprehend, if we are to predict their actions today and their evolution in the coming information age. The course strives to offer understanding of the theory of finance and its relation to the history, strengths and imperfections of such institutions as banking, insurance, securities, futures, and other derivatives markets, and the future of these institutions over the next century. The Icelandic Banking System collapse offers myriad of examples and cases that provide a fruitful ground for learning. A frequent reference will be made to those throughout the course.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Introduction to Brand Management (VIÐ513G)
Free elective course within the programme
6 ECTS, credits
Course Description

The focus is on brand management and relationship marketing. The key methods of relationship marketing are discussed and their application outlined. The role of brands and brand equity is covered, as well as the development of a strong brand. Different methods for assessing brand equity are discussed in addition to how brand strategy can be applied to maximize brand equity. Students shall take active part in lectures, discussions and project work.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Financial Statements A (VIÐ505M)
Free elective course within the programme
6 ECTS, credits
Course Description

This course is designed for students on the F- and R-line (finance and accounting). The purpose with the course is that the students obtains knowledge and understanding on matters that management of companies needs to have to prepare financial statements in accordance with generally accepted accounting principles. In the course students, will learn about generally accepted accounting principles according to international accountings standards (IFRS) and icelandic GAAP. Among topics: Financial accounting and accounting standards, income statement, balance sheet and cash flow. Revenue recognition and cost accounting, inventories, accounts receivables, PPE, intangible assets, income tax, impairment test, accounting for financial instruments, liabilities and equity. Students will need to solve assignments during the course.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
Not taught this semester
Year unspecified | Fall
Creative Industries (VIÐ522G)
Free elective course within the programme
6 ECTS, credits
Course Description

This course deals with the organisation of creative industries, which have been defined as "industries producing goods broadly associated with cultural artistic or entertainment values" (Caves, 2000). The aim is for the students to gain understanding of the peculiarities of creative industries, where parts of the 'industry' is dependent upon public support while other parts are profit oriented.

The course will be divided into lectures and discussion classes with visits from the creative industries in Iceland.

This course is for all students in the University and will be taught if there is enough participation.

Language of instruction: English
Face-to-face learning
Year unspecified | Fall
Introduction to Project Management (VIÐ506G)
Free elective course within the programme
6 ECTS, credits
Course Description

This course focuses on a holistic approach to project management. The content deals with planning, scheduling, organizing, and controlling projects--for example, product development, construction, information systems, new businesses, and special events. The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership. Primary class emphasis is on the project management process and tools. Project management is becoming increasingly more important in today's world. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

Please note, students must log in and purchase the book Project Management, The Managerial Process on the McGraw-Hill website. Further information can be found on the course's Canvas page.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Individual Taxation (VIÐ501G)
Free elective course within the programme
6 ECTS, credits
Course Description

The course covers the principles of Icelandic tax law concerning tax liability and taxable income, including which items are tax deductible. A special emphasis will be placed on the filing of sources of income for individuals and the self-employed through solving problems and cases. The filing of tax returns for individuals, couples, and businesses will be introduced. The determination of benefits and tax credit will be discussed. The fundamental principles of tax law will be covered, along with re-assessment of taxes and the consequences of fraudulent filing. An overview will be given of the key principles of the laws on value added tax and the social insurance fee. Upon completion of the course a student shall be able to file tax returns for individuals and small businesses as well as appeal tax assessments that he/she deems incorrect.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
UII – Business Intelligence and Data Processing (VIÐ502G)
Free elective course within the programme
6 ECTS, credits
Course Description

This course focuses on tools for data analysis as basis for planning and decision support in the business environment. The course will introduce Databases, Data Warehouses, SQL Query Language. Introduction to Business Intelligence, application areas and its‘ role in planning and decision making. Introduction to data warehouse, business intelligence, artificial intelligence, data science and electronic trade. 

Focus is on practical examples with variouse tools, like Excel, Access, SQLite og Power BI.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Fall
Business and Intercultural Communication (VIÐ512G)
Free elective course within the programme
6 ECTS, credits
Course Description

The course focuses on the practical aspects of doing business in an international and multicultural environment; on understanding the main obstacles that executives in international business face, the challenges of managing a multicultural workforce, and how cultural diversity affects all aspects of business. The main goal of the course is to develop the skills and intercultural competence to overcome those obstacles. To develop the skills to understand and deal with different cultures, we study theories and concepts of culture. To gain further insights into cultural dimensions, values, customs, and practices, we profile different national cultures. To understand international and intercultural business, we study how culture impacts the main areas of communication, management, marketing and finance. To comprehend how corporate cultures and sub-cultures cut across national cultures, we study different industries or business sectors. To develop students' intercultural communication skills, the classes are very interactive and students work on projects in cross-cultural teams, give presentations and write reports. The course is taught in English.

Language of instruction: English
Face-to-face learning
Year unspecified | Spring 1
Microeconomics II (HAG201G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Intermediate microeconomic theory. Basic factors of price theory, uncertainty, including analysis of demand, costs of production and supply relationships, and price and output determination under various market structures, market failures and public choice.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
Year unspecified | Spring 1
Computer Use and Spreadsheet (VIÐ201G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

This course is divided in practical and theoretical lines.

The practical part will examina all major parts of excel with emphasis on financial calculations and data analysis. The course will introduce practical examples that will benfit students in other courses and at the workplace.

The theoretical part will provide overview over usage of computers in the workplace and some theoretical aspects of computer usage. It will look at aspects important in financing and operation of computer systems.

The student is expected to have a computer with practical knowledge of its operating system.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Financial Accounting (VIÐ401G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

This course is a continuation of the introductory course. The main emphasis here is on the preparation of financial statement, fx. allowance for doubtful accounts, depreciation af property, plant and equipment, goodwill and other intangible assets, inventories valuation, fair value of securities and equities, deferred taxes etc. Preparation of cash-flow statement. In this context the Icelandic legal regulation of accounting and International Financial Accounting Standards (IFRS/IAS) are being dealt with. Calculation of income tax will be presented. Extensive exercises are covered in separate group sessions. After this course students should be capable of preparing financial statement for a comparatively simple company.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Finance II (VIÐ402G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Good corporate governance and skilled financial management are the key ingredients for a successfully run corporation.  Finance II builds on the course Finance I, and has its main focus on the corporation and how it is being run from financial management point of view.  The course covers topics in corporate governance, how incentives are embedded in the operation of the firm and what economic and financial outcomes are to be expected from the incentive structure.  The main focus of the course is financial management; the firm’s capital structure, short and long term financing, capital budgeting, dividend policies, short term financial planning as well as financial distress.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Communication and Human Interaction (VIÐ406G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The objective of the course is to develop students' professional communication skills. The course aims to enhance their vocal qualities and connection with the audience. It aids them in becoming fluent and confident speakers, and effective and efficient writers, who know how to state a clear main idea and provide clear and structured substantiation for their claims. The course focuses on: projecting the voice, pronouncing clearly, breathing effectively, and relaxing the voice. Developing vocal quality and the relationship with the audience. Anxiety and ways to conquer it. Clear and organized structure. Communicating in meetings and small groups. Students give presentations throughout the course. Written assignments, such as CVs, proposals, and reports, focus on audience analysis, clarity, organization, and effective word choice. The course is taught in English.

Language of instruction: English
Face-to-face learning
Year unspecified | Spring 1
Management and Organisational Design (VIÐ415G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The learning path starts with overall orientation and definitions. The focus at first is on challenges in the external environment and how organizational effectiveness can be assessed. Then the focus is on understanding and analysing the structure of organizations and on what should be in the picture when an organizational structure is designed. Influences and challenges related to organizational design and ethical and societal challenges are reviewed. Innovation, knowledge, information, and decision making in the context of organizational change are also covered. Then the impact of artificial intelligence on the structure and working methods of organizations will be discussed.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Operations Management (VIÐ404G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Welcome to Operations Management!

Ever noticed how everything around us seems to somehow just work? That's what this course is all about – uncovering the fascinating world of processes in businesses and our daily lives. We'll explore how things get made, from the smallest gadget in your hand to the largest machines. It's not just about factories and assembly lines; we'll see how everything from your favourite coffee shop to the latest tech companies use processes to deliver what we love. We'll dive into how to design these processes, keep them running smoothly, and constantly improve them.

So get ready to look at the world around you in a whole new way, as a series of amazing processes making our lives better. Get ready to see the world like Operations Managers.

Language of instruction: English
Face-to-face learning
Prerequisites
Year unspecified | Spring 1
Services Marketing (VIÐ205G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The main objective of the course is to introduce the key concepts of service, i.e. the characteristics of service, specific issues related to service and how these issues affect services marketing and service solutions. The qualities and characteristics of service are discussed, the service triangle, the service gap, service consumer behavior, expectations and perceptions, as well as the importance of establishing a lasting relationship with customers. Furthermore, consideration is given to service design, standards and benchmarks, the service setting, the role of the customer in effective service implementation, the balance of service supply and demand, pricing, and considerations in the formulation of promotion strategy for service solutions. Upon completion of the course, students are expected to:

Have knowledge of the key concepts of service
Have knowledge and understanding of specific problems related to service
Have knowledge of the service triangle and service quality model
Be able to define the roles of customers and employees in effective service implementation
Have knowledge and understanding of concepts related to service design and service strategy
Be able to elaborate a simple promotion strategy for service solutions.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Introduction to Management (VIÐ258G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

The main objective of the course is that the students gain knowledge and understanding of key management concepts, theories and  tools or methods connected  to the manager‘s job.  The focus is on the managerial work and the human  resource management and communication in the workplace. Various teaching and  learning methods are utilized.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Management Accounting (VIÐ204G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Introduction to management accounting. Most important cost terms will be presented and cost-volume-profit analysis. Different accounting systems around manufacturing costs and allocation of indirect costs. The difference between absorption costing and variable costing. Budgeting, standard costing and variance analysis. Performance evaluation of different departments and products and cost allocation. After this course the students should understand well the importance of management accounting for decision making in business.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Business Statistics A (VIÐ263G)
Restricted elective course, conditions apply
6 ECTS, credits
Course Description

Descriptive statistics, measures of location and variation. Frequency distributions. Probabilities, rules of probability, statistical expectation. Probability distributions. Sampling and sampling distributions. Inferences about means, standard deviations and proportions. Correlation. Linear regression. Exercises.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Portfolio Management (VIÐ604G)
Free elective course within the programme
6 ECTS, credits
Course Description

The theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations will also be covered.

The course is taught in English

Language of instruction: English
Face-to-face learning
Year unspecified | Spring 1
Marketing Plans (VIÐ602G)
Free elective course within the programme
6 ECTS, credits
Course Description

The focus of the course is on the methodology for developing marketing plans, from market analysis to action plans.  Methods for analyzing market position, for creating marketing strategy, and for the selection of marketing tactics are discussed.
Students develop marketing plans for goods or services, working in groups of four.  Students will contact an organization and develop a marketing plan in alliance with that specific organization.
The course format is a mix of lectures, discussions and project work.

Language of instruction: English
Face-to-face learning
Prerequisites
Year unspecified | Spring 1
Strategy Formation and Implementation (VIÐ609G)
Free elective course within the programme
6 ECTS, credits
Course Description

The learning path is in line with the structure of the textbook, starts with overall orientation and definitions. Then the focus is on external and internal analysis in order to assess the strategic situation of companies. After that issues of strategy development are covered and that of strategy implementation. The class will use different teaching methods and the students are required to work on cases and examples of real companies.

Language of instruction: Icelandic
Face-to-face learning
Year unspecified | Spring 1
Diversity Management and Inclusion (VIÐ416G)
Free elective course within the programme
6 ECTS, credits
Course Description

Diversity management is a complex and multifaceted phenomenon. In this course we will capture this complexity by bringing insights from sociology, psychology, international relations, history, management, business and organization studies. Studying international perspectives on diversity management provides a wealth of insight into how diversity may be managed under different national systems and institutions. This course is designed to equip you with an understanding of basic concepts and principles of diversity management which should assist you in interacting effectively and appropriately with people with various backgrounds and abilities. It will also help you understand how diversity interfaces with topics of current interest within business and management. The workplace is a strong situation that enables subtle prejudice and stereotypes to manifest. To develop effective strategies for diversity management, it is imperative for managers to develop theoretical and conceptual frameworks and skills that will enhance their understanding of the specific contexts and issues they wish to explore and change.

Language of instruction: English
Face-to-face learning
Year unspecified | Spring 1
Financial Statements B (VIÐ604M)
Free elective course within the programme
6 ECTS, credits
Course Description

This course is a continuation of Financial Statements A, which is taught in the fall semester. It is expected that students of this course are fully familiar with the content of the course Financial Statements A.
The course will cover the principles in accounting under both IFRS and Icelandic law. Topics: cash flow, income tax, earnings per share, financial instruments, finance leases, assets held for sale and discontinued operations, investment properties, provision, information in the financial statements and related parties.
Assignments are part of the course, and students will need submit them.

Reserved the righttochangethecoursedescription.

Language of instruction: Icelandic
Face-to-face learning
Prerequisites
First year
  • Fall
  • MOM101G, MOM102G
    Languages and cultures in times of crisis
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    PLEASE NOTE THAT THIS COURSE IS TAUGHT IN ICELANDIC. THOSE WHO WISH TO TAKE THE COURSE IN ENGLISH SHOULD REGISTER IN THE DISTANCE LEARNING COURSE MOM102G. 

    MOM101G is intended for students of foreign languages OTHER than English. BA-students in English and those who do not speak Icelandic should register in MOM102G.

    Face-to-face learning
    Prerequisites
  • MOM101G, MOM102G
    Languages and Cultures I: Academic Methods and Techniques
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    The course is an introductory course in the Faculty of Languages and Cultures. Its aims and purpose include an introduction of basic concepts and terminology in the field, exploration of critical thinking to increase reading comprehension of academic texts, implementation of practical learning practices and academic procedures to facilitate successful academic studies, discussion on plagiarism and academic integrity, evaluation of academic standards, etc. Students receive practical training in critical evaluation of academic texts, basic argumentation analysis, identification of rhetorical patterns and text structure in various text types, review of acceptable references, and an introduction to analytical reading. Furthermore, students will gain insight into the importance of academic literacy to enhance understanding and writing of academic papers, presentation of research findings, etc.

    The course is taught in English and is intended for students in:

    1. The English BA program.
    2.  Students of foreign languages (other than English)

     *Those students that need ECT credits as a result of changes in the MOM courses, as MOM102G used to be a 5-credit course, need to add an individual assignment (MOM001G, 1 ECT) within the MOM102G course.

    • This individual assignment is only intended for students who finished MOM202G (before the school year 2024-2025) and are now enrolled in MOM102G, and have thus only gained 9 credits in the two mandatory MOM courses.
    • Students who intend to increase their credits with a 6 ECT course, within their departments, are free to do so – and do thus not take this additional individual assignment (in MOM102G).

    To sign up for the individual project you must talk to the teacher of MOM102G.

    Face-to-face learning
    Prerequisites
  • JAP101G
    Japanese Language I
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    Introduction to Japanese grammar and syntax. Emphasis on spoken language and the vocabulary of everyday life. Frequent tests and and practice lectures.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP102G
    Written Japanese Language I
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    Introduction to kana and kanji. Emphasis will be placed on the vocabulary of everyday life and the reading and writing of simple texts.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP103G
    Japanese Pronunciation and Listening Comprehension I
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    Listening comprehension and pronounciation exercises. Exercises in the language laboratory and check ups along with quizzes in the classroom.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP105G
    Japanese Society and Culture I
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to provide the students with an insight into various aspects of Japanese society and culture, both in the past and in the present. The course covers themes such as identity, education, religion, rituals and arts in Japan.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • JAP202G
    Japanese Language II
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of Japanese language I. It mainly focuses on going over grammar of the beginners level. There will be quizzes regularly in class.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP203G
    Written Japanese Language II
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Written Japanese Language I. It mainly focuses on going over Kanji and Kanji idioms, reading and writing of the beginners level. There will be quizzes regularly in class.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP204G
    Japanese Pronunciation and Listening Comprehension II
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    This course is a continuation of Japanese Pronunciation and Listening Comprehension I. It mainly focuses on pronunciation and speaking.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP208G
    Japanese History
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    The course presents an historical overview of Japan from prehistory up until modern times. Emphasis will be on main historical turning points as well as socio cultural developments. The main aim of the course is that students gain an understanding of the social forces which have helped shape the current Japanese cultural environment and the implications therein. Student presentations will play a hefty role along with lectures and students will assist each other in composing synopsis in order to prepare for the final exam. In writing a research paper students will have the opportunity to develop an in-depth knowledge of a theme of their choice.

    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • Fall
  • Not taught this semester
    JAP305G
    Japanese Modern Literature
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course aims to introduce students to the various forms of literary writing in modern Japanese, focusing on the development of modern Japanese fiction. Readings will cover Japanese short stories and novels in translation, from Meiji onwards, but with a particular focus on the 20th Century to the present day. Students will be encouraged to consider the changing relationship between literature and society in modern Japan, as well as the various movements and styles which have shaped the history of modern Japanese fiction. Each class will include both an introductory lecture and a discussion of a selected literary texts, which are required reading for the course.

    Students will also have to read at least one longer work, on which they will have written their final assignment.

    Face-to-face learning
    Prerequisites
  • JAP107G
    Japanese Cinema
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course is a historical overview of Japanese cinema from its origins in 1898 to the present day. Screenings are comprised of films by Japan's most prominent directors such as Ozu Yasujirō, Kurosawa Akira, and Mizoguchi Kenji, alongside examples that reflect important trends in contemporary Japanese film. While the course addresses questions regarding genre, style, and authorship, we will also work to situate these categories within the broader cultural, social, and historical currents of Japanese cinema. Topics include but are not limited to, the impact of WWII and occupation on Japanese filmmaking, the studio system, and the Japanese New Wave. 

    Teaching language is English. 

    Face-to-face learning
    Prerequisites
  • JAP106G
    Japanese Society and Culture II
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to introduce modern japanese society to the students. Lectures and discussions will be held on topics such as social environment, education system, politics, economics and contemporary culture. Lecturers will vary based on fields of research.

    Face-to-face learning
    Prerequisites
  • JAP302G
    Japanese Language III
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    A continuation of Málnotkun II. Students who took Málnotkun I and II can take Málnotkun III to continue their study. The main focus in Japanese language III is going over the beginners level grammar not covered in previous courses, as well as increasing the vocabuthe students vocabulary. There will be quizzes regularly in class, and students are expected to do considerable amount of preparation and homework. Regular attendance is crucial to follow the course.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP303G
    Written Japanese Language III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The continuation of Ritmál II. Students will gain greater proficiency in Kanji and Katakana, as well as improving reading and writing skills in Japanese.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP304G
    Japanese Pronunciation and Listening Comprehension III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    Continuation of the course Japanese Pronunciation and Listening Comprehension II. Students will improve their comprehension of spoken Japanese and gain increased fluency along with better pronunciation.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • VIÐ506M
    Asian Business Studies (Japan and China)
    Elective course
    7,5
    Free elective course within the programme
    7,5 ECTS, credits
    Course Description

    Students look at international trade between the West and Asia (China and Japan) from a macroeconomic point of view. Also use micro-perspective on companies doing business in Asia (China and Japan).

    • Students look at how trade and investment patterns in the Asian region are shaped by the global political economy.
    • Students will analyze individual companies and their business in the Asian market, how investments (FDI) are conducted by these companies and analyze their value chain.
    • Students work on real-life examples (group projects) of companies doing business in Asia

    More specific description:
    This course is intended as an introduction to business operations and macroeconomic issues with special reference to Asia i.e. Japan and China. The course uses both theoretical definitions as well as real-life examples. The course is divided into 3 main parts:

    • In the first part, the macroeconomic perspective on trade and investment in the Asian region will be discussed on the basis of individual data on trade, the consequences of the WTO as well as free trade agreements and their consequences, especially the China-Iceland free trade agreement and its consequences.
    • The second part of the course will introduce a microperspective of companies doing business in Asia. Foreign direct investment (FDI) and international value chains (GVC) will be examined. A theoretical approach will be used to explain companies' choice of location due to FDI. Western companies entering Asia as well as Asian companies entering the western market will be in focus.
    • The third part of the course goes into project work where students analyze a company that has operations in China or Japan or those Chinese / Japanese companies that have established themselves in Iceland. Students conduct a case study.
    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • Spring 2
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • JAP403G
    Japanese Language IV
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of JAP302G Japanese Language I, II and III. It mainly focuses on going over grammar of the elementary level. There will be quizzes regularly in class and homeworks that you need to hand in for each chapter.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP404G
    Written Japanese Language IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of JAP303G Written Japanese Language III. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP405G
    Japanese Pronunciation and Listening Comprehension IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of  Japanese Pronunciation and Listening Comprehension III. 

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP502G
    Game Studies: Video Games and Gaming Culture
    Elective course
    5
    Free elective course within the programme
    5 ECTS, credits
    Course Description

    This course offers an overview of the academic discipline of game studies as it has emerged to accommodate the growing need for in-depth discussion on the topic of digital and non-digital games, as well as their players, and the culture surrounding them. Throughout the course, students will be taught to engage with some of the major questions that have been asked about games and play during the 20th and 21st centuries, by familiarising themselves with the works of numerous scholars that have attempted to answer them. Students will also engage with actual games as the medium will be analyzed from a variety of different vantage points – both as an academic subject and as a multifaceted and thriving industry. The course will offer a general overview of the history of games but a part of the curriculum will focus on Japanese games in particular. Upon completing the course, students are expected to have acquired a broad theoretical understanding of games and their study that will enable them to contribute productively to the discourse surrounding the medium.

    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • MOM401G
    Languages and Theatre
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Optional course for students of the Faculty of Languages and Cultures, in their 2nd or 3rd year of the BA-programme. The students read and study a well-known play that has been translated into several languages. The students will read the text in the target language. The students choose scenes from the play for the production.

    Teachers from the target languages will assist the students with pronunciation.

    Maximum number of students in this course is 15.

    Face-to-face learning
    Prerequisites
  • Fall
  • VIÐ301G
    Finance I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objectives in Financial Management I & II is that students can acquire knowledge and methods to:
    * Basic knowledge of financial markets
    * Evaluate the value of simple financial instruments on different timeline, calculate present value different cash flow of financial assets, projects and fixed assets.
    * Techniques in financial management and planning in corporate finance.
    * Sophisticated methods of Corporate Finance to solve complicated financial problems.

    Face-to-face learning
    Prerequisites
  • VIÐ302G
    Business Law A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course deals with law and regulation applicable to commercial transactions and business organizations. The purpose of the course is to prepare students for the legal challenges they can expect to encounter as entrepreneurs and managers of private businesses . Topics covered include contracts, torts, negotiable instruments, security and guarantees, and bankruptcy. Laws applicable to business organization will also be studied and the fundamentals of securities laws.

    Face-to-face learning
    Prerequisites
  • VIÐ303G
    Introduction to International Business
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

     The main objective of the course is to expand the students’ understanding of the global business environment and how it affects markets, production and the welfare of individuals. Students will learn about foreign trade and investment and the main economic institutions. Students will learn how to evaluate market potential and will be introduced to cultural differences and human resource in different markets. At the end of the course the students should have a good overview over world trade and distant markets will seem closer than at the beginning. The most common forms of international trade will be discussed and the students should learn what a company has to do in order to change from a domestic firm to an international one and what alternatives it can choose from.

    The aim of this course is to provide an integrated basic understanding of the complexity of the international business environment and the challenges it poses for firms engaged in cross- border activities. For example, emphasis is put on the differences among countries and how these differences are linked with the various strategic choices firms adopt in order to compete internationally. By the end of the course students will enhance their ability to more effectively explain, interpret and synthesise international business practices in multidisciplinary discourse.

    Face-to-face learning
    Prerequisites
  • VIÐ157G
    Work Methods in Business Administration
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course will discuss study techniques, critical thinking, ethics, group work, communication, listening and how to present projects. Students work on individual and group projects of various kinds.

    The aim of the course is to provide students with basic skills in professional work; students acquire skills in source usage and how to write bibliography.

    Face-to-face learning
    Prerequisites
  • VIÐ102G
    Mathematics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Important issues in the mathematics of secondary school revisited.Linear and non-linear equations. Basic mathematics of finance. Differentiation, partial differentiation. Constrained and unconstrained optimization, Lagrange multiplilers. Integration. Elementary linear algebra.

    Face-to-face learning
    Prerequisites
  • VIÐ101G
    Introduction to Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to introduce students to the core concepts of marketing theory and marketing management. The course covers the marketing concept, marketing orientation, and marketing management. Analysis of the marketing environment is also discussed along with analysis of consumer behavior, marketing strategy, competition, and competitive advantage. Finally, the course focuses on the practical application of marketing concepts for success.

    Face-to-face learning
    Prerequisites
  • HAG103G
    Macroeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The course aims to give the students an insight into the main theories, concepts, topics, and principles of macroeconomics and macroeconomic activity. The course stresses both the analytical content and applied usefulness of the topics covered and how they relate to various current economic issues at home and abroad. A sound knowledge of macroeconomics prepares students for various other economics courses, and for life.

    Face-to-face learning
    Prerequisites
  • VIÐ103G
    Introduction to Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is intended to do the student able to read corporate financial statements. Fundamentals of financial accounting and financial reporting are introduced. The double entry model explained through the accounting equation. Presentation of the conceptual framework for accounting: assumptions, principles and concepts.  The logical relationship between individual chapters in financial statements is in foreground. Whose things have influence on shareholders equity? Main methods of financial statement analysis are presented, especially ratio analysis. Extensive exercises are covered in separate group sessions.

    Face-to-face learning
    Prerequisites
  • VIÐ105G
    Microeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The aim of the course is to teach students the basic principles of economic thinking and main theories and concepts in microeconomics. The topics covered include: Markets, specialisation and trade. Supply, demand, elascticity and government policies. Efficiency and welfare. The Icelandic tax system and the effects of taxation on market activity. Externalities, public goods and common resources. Firm behaviour and the organisation of industry. Consumer choice. Labour market, earnings and discrimination. Assymetric information, political economy, behavioural economics.

    Face-to-face learning
    Prerequisites
  • VIÐ510G
    The Labour Market and its Development
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The aim of the course is to introduce to business students the field of industrial and employee relations and the main changes that have occurred in the labour market for the last decades. This course cover topics such as; theories of the labour market (unitary, conflict, social action, systems and Marxist theories), strike theories, corporatism, comparative European industrial relations, industrial democracy and employee involvement, institutionalisation of conflict, collective bargaining, role of trade unions, role of the state, role of employers association. Labor law, collective bargaining, strikes and strikes theories will be discussed. Finally main topics concerning employment relations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ509G
    Introduction to Human Resource Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In this course students will learn all about the main functions of HRM and HRM departments in companies, both from a theoretical and practical point of view. Students should gain understanding on the procedure of HRM within Icelandic companies as well as global. In this course students will analyse employment relations with a critical viewpoint.
    Students should be prepared to work within HRM department after this course.

    Face-to-face learning
    Prerequisites
  • VIÐ511G
    Marketing Research
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Definition of marketing research. Marketing research and science. Marketing research and decision making. Selection of research variables. Basic methods of collecting data. Secondary data. Bayesian analysis. The marketing research process. Construction of a questionnaire. Scaling. Attitude measurement. Sampling and its application to marketing problems. Data collection and the field force. Evaluation and research presentation. Experimentation.

    Face-to-face learning
    Prerequisites
  • VIÐ505G
    Financial Markets
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Financial institutions are a pillar of civilized society, supporting people in their productive ventures and managing the economic risks they take on. The workings of these institutions are important to comprehend, if we are to predict their actions today and their evolution in the coming information age. The course strives to offer understanding of the theory of finance and its relation to the history, strengths and imperfections of such institutions as banking, insurance, securities, futures, and other derivatives markets, and the future of these institutions over the next century. The Icelandic Banking System collapse offers myriad of examples and cases that provide a fruitful ground for learning. A frequent reference will be made to those throughout the course.

    Face-to-face learning
    Prerequisites
  • VIÐ513G
    Introduction to Brand Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus is on brand management and relationship marketing. The key methods of relationship marketing are discussed and their application outlined. The role of brands and brand equity is covered, as well as the development of a strong brand. Different methods for assessing brand equity are discussed in addition to how brand strategy can be applied to maximize brand equity. Students shall take active part in lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ505M
    Financial Statements A
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is designed for students on the F- and R-line (finance and accounting). The purpose with the course is that the students obtains knowledge and understanding on matters that management of companies needs to have to prepare financial statements in accordance with generally accepted accounting principles. In the course students, will learn about generally accepted accounting principles according to international accountings standards (IFRS) and icelandic GAAP. Among topics: Financial accounting and accounting standards, income statement, balance sheet and cash flow. Revenue recognition and cost accounting, inventories, accounts receivables, PPE, intangible assets, income tax, impairment test, accounting for financial instruments, liabilities and equity. Students will need to solve assignments during the course.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    VIÐ522G
    Creative Industries
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course deals with the organisation of creative industries, which have been defined as "industries producing goods broadly associated with cultural artistic or entertainment values" (Caves, 2000). The aim is for the students to gain understanding of the peculiarities of creative industries, where parts of the 'industry' is dependent upon public support while other parts are profit oriented.

    The course will be divided into lectures and discussion classes with visits from the creative industries in Iceland.

    This course is for all students in the University and will be taught if there is enough participation.

    Face-to-face learning
    Prerequisites
  • VIÐ506G
    Introduction to Project Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on a holistic approach to project management. The content deals with planning, scheduling, organizing, and controlling projects--for example, product development, construction, information systems, new businesses, and special events. The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership. Primary class emphasis is on the project management process and tools. Project management is becoming increasingly more important in today's world. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

    Please note, students must log in and purchase the book Project Management, The Managerial Process on the McGraw-Hill website. Further information can be found on the course's Canvas page.

    Face-to-face learning
    Prerequisites
  • VIÐ501G
    Individual Taxation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course covers the principles of Icelandic tax law concerning tax liability and taxable income, including which items are tax deductible. A special emphasis will be placed on the filing of sources of income for individuals and the self-employed through solving problems and cases. The filing of tax returns for individuals, couples, and businesses will be introduced. The determination of benefits and tax credit will be discussed. The fundamental principles of tax law will be covered, along with re-assessment of taxes and the consequences of fraudulent filing. An overview will be given of the key principles of the laws on value added tax and the social insurance fee. Upon completion of the course a student shall be able to file tax returns for individuals and small businesses as well as appeal tax assessments that he/she deems incorrect.

    Face-to-face learning
    Prerequisites
  • VIÐ502G
    UII – Business Intelligence and Data Processing
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on tools for data analysis as basis for planning and decision support in the business environment. The course will introduce Databases, Data Warehouses, SQL Query Language. Introduction to Business Intelligence, application areas and its‘ role in planning and decision making. Introduction to data warehouse, business intelligence, artificial intelligence, data science and electronic trade. 

    Focus is on practical examples with variouse tools, like Excel, Access, SQLite og Power BI.

    Face-to-face learning
    Prerequisites
  • VIÐ512G
    Business and Intercultural Communication
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course focuses on the practical aspects of doing business in an international and multicultural environment; on understanding the main obstacles that executives in international business face, the challenges of managing a multicultural workforce, and how cultural diversity affects all aspects of business. The main goal of the course is to develop the skills and intercultural competence to overcome those obstacles. To develop the skills to understand and deal with different cultures, we study theories and concepts of culture. To gain further insights into cultural dimensions, values, customs, and practices, we profile different national cultures. To understand international and intercultural business, we study how culture impacts the main areas of communication, management, marketing and finance. To comprehend how corporate cultures and sub-cultures cut across national cultures, we study different industries or business sectors. To develop students' intercultural communication skills, the classes are very interactive and students work on projects in cross-cultural teams, give presentations and write reports. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • HAG201G
    Microeconomics II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Intermediate microeconomic theory. Basic factors of price theory, uncertainty, including analysis of demand, costs of production and supply relationships, and price and output determination under various market structures, market failures and public choice.

    Face-to-face learning
    Prerequisites
  • VIÐ201G
    Computer Use and Spreadsheet
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is divided in practical and theoretical lines.

    The practical part will examina all major parts of excel with emphasis on financial calculations and data analysis. The course will introduce practical examples that will benfit students in other courses and at the workplace.

    The theoretical part will provide overview over usage of computers in the workplace and some theoretical aspects of computer usage. It will look at aspects important in financing and operation of computer systems.

    The student is expected to have a computer with practical knowledge of its operating system.

    Face-to-face learning
    Prerequisites
  • VIÐ401G
    Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is a continuation of the introductory course. The main emphasis here is on the preparation of financial statement, fx. allowance for doubtful accounts, depreciation af property, plant and equipment, goodwill and other intangible assets, inventories valuation, fair value of securities and equities, deferred taxes etc. Preparation of cash-flow statement. In this context the Icelandic legal regulation of accounting and International Financial Accounting Standards (IFRS/IAS) are being dealt with. Calculation of income tax will be presented. Extensive exercises are covered in separate group sessions. After this course students should be capable of preparing financial statement for a comparatively simple company.

    Face-to-face learning
    Prerequisites
  • VIÐ402G
    Finance II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Good corporate governance and skilled financial management are the key ingredients for a successfully run corporation.  Finance II builds on the course Finance I, and has its main focus on the corporation and how it is being run from financial management point of view.  The course covers topics in corporate governance, how incentives are embedded in the operation of the firm and what economic and financial outcomes are to be expected from the incentive structure.  The main focus of the course is financial management; the firm’s capital structure, short and long term financing, capital budgeting, dividend policies, short term financial planning as well as financial distress.

    Face-to-face learning
    Prerequisites
  • VIÐ406G
    Communication and Human Interaction
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to develop students' professional communication skills. The course aims to enhance their vocal qualities and connection with the audience. It aids them in becoming fluent and confident speakers, and effective and efficient writers, who know how to state a clear main idea and provide clear and structured substantiation for their claims. The course focuses on: projecting the voice, pronouncing clearly, breathing effectively, and relaxing the voice. Developing vocal quality and the relationship with the audience. Anxiety and ways to conquer it. Clear and organized structure. Communicating in meetings and small groups. Students give presentations throughout the course. Written assignments, such as CVs, proposals, and reports, focus on audience analysis, clarity, organization, and effective word choice. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • VIÐ415G
    Management and Organisational Design
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The learning path starts with overall orientation and definitions. The focus at first is on challenges in the external environment and how organizational effectiveness can be assessed. Then the focus is on understanding and analysing the structure of organizations and on what should be in the picture when an organizational structure is designed. Influences and challenges related to organizational design and ethical and societal challenges are reviewed. Innovation, knowledge, information, and decision making in the context of organizational change are also covered. Then the impact of artificial intelligence on the structure and working methods of organizations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ404G
    Operations Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Welcome to Operations Management!

    Ever noticed how everything around us seems to somehow just work? That's what this course is all about – uncovering the fascinating world of processes in businesses and our daily lives. We'll explore how things get made, from the smallest gadget in your hand to the largest machines. It's not just about factories and assembly lines; we'll see how everything from your favourite coffee shop to the latest tech companies use processes to deliver what we love. We'll dive into how to design these processes, keep them running smoothly, and constantly improve them.

    So get ready to look at the world around you in a whole new way, as a series of amazing processes making our lives better. Get ready to see the world like Operations Managers.

    Face-to-face learning
    Prerequisites
  • VIÐ205G
    Services Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is to introduce the key concepts of service, i.e. the characteristics of service, specific issues related to service and how these issues affect services marketing and service solutions. The qualities and characteristics of service are discussed, the service triangle, the service gap, service consumer behavior, expectations and perceptions, as well as the importance of establishing a lasting relationship with customers. Furthermore, consideration is given to service design, standards and benchmarks, the service setting, the role of the customer in effective service implementation, the balance of service supply and demand, pricing, and considerations in the formulation of promotion strategy for service solutions. Upon completion of the course, students are expected to:

    Have knowledge of the key concepts of service
    Have knowledge and understanding of specific problems related to service
    Have knowledge of the service triangle and service quality model
    Be able to define the roles of customers and employees in effective service implementation
    Have knowledge and understanding of concepts related to service design and service strategy
    Be able to elaborate a simple promotion strategy for service solutions.

    Face-to-face learning
    Prerequisites
  • VIÐ258G
    Introduction to Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is that the students gain knowledge and understanding of key management concepts, theories and  tools or methods connected  to the manager‘s job.  The focus is on the managerial work and the human  resource management and communication in the workplace. Various teaching and  learning methods are utilized.

    Face-to-face learning
    Prerequisites
  • VIÐ204G
    Management Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Introduction to management accounting. Most important cost terms will be presented and cost-volume-profit analysis. Different accounting systems around manufacturing costs and allocation of indirect costs. The difference between absorption costing and variable costing. Budgeting, standard costing and variance analysis. Performance evaluation of different departments and products and cost allocation. After this course the students should understand well the importance of management accounting for decision making in business.

    Face-to-face learning
    Prerequisites
  • VIÐ263G
    Business Statistics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Descriptive statistics, measures of location and variation. Frequency distributions. Probabilities, rules of probability, statistical expectation. Probability distributions. Sampling and sampling distributions. Inferences about means, standard deviations and proportions. Correlation. Linear regression. Exercises.

    Face-to-face learning
    Prerequisites
  • VIÐ604G
    Portfolio Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations will also be covered.

    The course is taught in English

    Face-to-face learning
    Prerequisites
  • VIÐ602G
    Marketing Plans
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus of the course is on the methodology for developing marketing plans, from market analysis to action plans.  Methods for analyzing market position, for creating marketing strategy, and for the selection of marketing tactics are discussed.
    Students develop marketing plans for goods or services, working in groups of four.  Students will contact an organization and develop a marketing plan in alliance with that specific organization.
    The course format is a mix of lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ609G
    Strategy Formation and Implementation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The learning path is in line with the structure of the textbook, starts with overall orientation and definitions. Then the focus is on external and internal analysis in order to assess the strategic situation of companies. After that issues of strategy development are covered and that of strategy implementation. The class will use different teaching methods and the students are required to work on cases and examples of real companies.

    Face-to-face learning
    Prerequisites
  • VIÐ416G
    Diversity Management and Inclusion
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Diversity management is a complex and multifaceted phenomenon. In this course we will capture this complexity by bringing insights from sociology, psychology, international relations, history, management, business and organization studies. Studying international perspectives on diversity management provides a wealth of insight into how diversity may be managed under different national systems and institutions. This course is designed to equip you with an understanding of basic concepts and principles of diversity management which should assist you in interacting effectively and appropriately with people with various backgrounds and abilities. It will also help you understand how diversity interfaces with topics of current interest within business and management. The workplace is a strong situation that enables subtle prejudice and stereotypes to manifest. To develop effective strategies for diversity management, it is imperative for managers to develop theoretical and conceptual frameworks and skills that will enhance their understanding of the specific contexts and issues they wish to explore and change.

    Face-to-face learning
    Prerequisites
  • VIÐ604M
    Financial Statements B
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Financial Statements A, which is taught in the fall semester. It is expected that students of this course are fully familiar with the content of the course Financial Statements A.
    The course will cover the principles in accounting under both IFRS and Icelandic law. Topics: cash flow, income tax, earnings per share, financial instruments, finance leases, assets held for sale and discontinued operations, investment properties, provision, information in the financial statements and related parties.
    Assignments are part of the course, and students will need submit them.

    Reserved the righttochangethecoursedescription.

    Face-to-face learning
    Prerequisites
Second year
  • Fall
  • MOM101G, MOM102G
    Languages and cultures in times of crisis
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    PLEASE NOTE THAT THIS COURSE IS TAUGHT IN ICELANDIC. THOSE WHO WISH TO TAKE THE COURSE IN ENGLISH SHOULD REGISTER IN THE DISTANCE LEARNING COURSE MOM102G. 

    MOM101G is intended for students of foreign languages OTHER than English. BA-students in English and those who do not speak Icelandic should register in MOM102G.

    Face-to-face learning
    Prerequisites
  • MOM101G, MOM102G
    Languages and Cultures I: Academic Methods and Techniques
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    The course is an introductory course in the Faculty of Languages and Cultures. Its aims and purpose include an introduction of basic concepts and terminology in the field, exploration of critical thinking to increase reading comprehension of academic texts, implementation of practical learning practices and academic procedures to facilitate successful academic studies, discussion on plagiarism and academic integrity, evaluation of academic standards, etc. Students receive practical training in critical evaluation of academic texts, basic argumentation analysis, identification of rhetorical patterns and text structure in various text types, review of acceptable references, and an introduction to analytical reading. Furthermore, students will gain insight into the importance of academic literacy to enhance understanding and writing of academic papers, presentation of research findings, etc.

    The course is taught in English and is intended for students in:

    1. The English BA program.
    2.  Students of foreign languages (other than English)

     *Those students that need ECT credits as a result of changes in the MOM courses, as MOM102G used to be a 5-credit course, need to add an individual assignment (MOM001G, 1 ECT) within the MOM102G course.

    • This individual assignment is only intended for students who finished MOM202G (before the school year 2024-2025) and are now enrolled in MOM102G, and have thus only gained 9 credits in the two mandatory MOM courses.
    • Students who intend to increase their credits with a 6 ECT course, within their departments, are free to do so – and do thus not take this additional individual assignment (in MOM102G).

    To sign up for the individual project you must talk to the teacher of MOM102G.

    Face-to-face learning
    Prerequisites
  • JAP101G
    Japanese Language I
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    Introduction to Japanese grammar and syntax. Emphasis on spoken language and the vocabulary of everyday life. Frequent tests and and practice lectures.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP102G
    Written Japanese Language I
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    Introduction to kana and kanji. Emphasis will be placed on the vocabulary of everyday life and the reading and writing of simple texts.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP103G
    Japanese Pronunciation and Listening Comprehension I
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    Listening comprehension and pronounciation exercises. Exercises in the language laboratory and check ups along with quizzes in the classroom.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP105G
    Japanese Society and Culture I
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to provide the students with an insight into various aspects of Japanese society and culture, both in the past and in the present. The course covers themes such as identity, education, religion, rituals and arts in Japan.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • JAP202G
    Japanese Language II
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of Japanese language I. It mainly focuses on going over grammar of the beginners level. There will be quizzes regularly in class.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP203G
    Written Japanese Language II
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Written Japanese Language I. It mainly focuses on going over Kanji and Kanji idioms, reading and writing of the beginners level. There will be quizzes regularly in class.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP204G
    Japanese Pronunciation and Listening Comprehension II
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    This course is a continuation of Japanese Pronunciation and Listening Comprehension I. It mainly focuses on pronunciation and speaking.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP208G
    Japanese History
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    The course presents an historical overview of Japan from prehistory up until modern times. Emphasis will be on main historical turning points as well as socio cultural developments. The main aim of the course is that students gain an understanding of the social forces which have helped shape the current Japanese cultural environment and the implications therein. Student presentations will play a hefty role along with lectures and students will assist each other in composing synopsis in order to prepare for the final exam. In writing a research paper students will have the opportunity to develop an in-depth knowledge of a theme of their choice.

    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • Fall
  • Not taught this semester
    JAP305G
    Japanese Modern Literature
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course aims to introduce students to the various forms of literary writing in modern Japanese, focusing on the development of modern Japanese fiction. Readings will cover Japanese short stories and novels in translation, from Meiji onwards, but with a particular focus on the 20th Century to the present day. Students will be encouraged to consider the changing relationship between literature and society in modern Japan, as well as the various movements and styles which have shaped the history of modern Japanese fiction. Each class will include both an introductory lecture and a discussion of a selected literary texts, which are required reading for the course.

    Students will also have to read at least one longer work, on which they will have written their final assignment.

    Face-to-face learning
    Prerequisites
  • JAP107G
    Japanese Cinema
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course is a historical overview of Japanese cinema from its origins in 1898 to the present day. Screenings are comprised of films by Japan's most prominent directors such as Ozu Yasujirō, Kurosawa Akira, and Mizoguchi Kenji, alongside examples that reflect important trends in contemporary Japanese film. While the course addresses questions regarding genre, style, and authorship, we will also work to situate these categories within the broader cultural, social, and historical currents of Japanese cinema. Topics include but are not limited to, the impact of WWII and occupation on Japanese filmmaking, the studio system, and the Japanese New Wave. 

    Teaching language is English. 

    Face-to-face learning
    Prerequisites
  • JAP106G
    Japanese Society and Culture II
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to introduce modern japanese society to the students. Lectures and discussions will be held on topics such as social environment, education system, politics, economics and contemporary culture. Lecturers will vary based on fields of research.

    Face-to-face learning
    Prerequisites
  • JAP302G
    Japanese Language III
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    A continuation of Málnotkun II. Students who took Málnotkun I and II can take Málnotkun III to continue their study. The main focus in Japanese language III is going over the beginners level grammar not covered in previous courses, as well as increasing the vocabuthe students vocabulary. There will be quizzes regularly in class, and students are expected to do considerable amount of preparation and homework. Regular attendance is crucial to follow the course.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP303G
    Written Japanese Language III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The continuation of Ritmál II. Students will gain greater proficiency in Kanji and Katakana, as well as improving reading and writing skills in Japanese.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP304G
    Japanese Pronunciation and Listening Comprehension III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    Continuation of the course Japanese Pronunciation and Listening Comprehension II. Students will improve their comprehension of spoken Japanese and gain increased fluency along with better pronunciation.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • VIÐ506M
    Asian Business Studies (Japan and China)
    Elective course
    7,5
    Free elective course within the programme
    7,5 ECTS, credits
    Course Description

    Students look at international trade between the West and Asia (China and Japan) from a macroeconomic point of view. Also use micro-perspective on companies doing business in Asia (China and Japan).

    • Students look at how trade and investment patterns in the Asian region are shaped by the global political economy.
    • Students will analyze individual companies and their business in the Asian market, how investments (FDI) are conducted by these companies and analyze their value chain.
    • Students work on real-life examples (group projects) of companies doing business in Asia

    More specific description:
    This course is intended as an introduction to business operations and macroeconomic issues with special reference to Asia i.e. Japan and China. The course uses both theoretical definitions as well as real-life examples. The course is divided into 3 main parts:

    • In the first part, the macroeconomic perspective on trade and investment in the Asian region will be discussed on the basis of individual data on trade, the consequences of the WTO as well as free trade agreements and their consequences, especially the China-Iceland free trade agreement and its consequences.
    • The second part of the course will introduce a microperspective of companies doing business in Asia. Foreign direct investment (FDI) and international value chains (GVC) will be examined. A theoretical approach will be used to explain companies' choice of location due to FDI. Western companies entering Asia as well as Asian companies entering the western market will be in focus.
    • The third part of the course goes into project work where students analyze a company that has operations in China or Japan or those Chinese / Japanese companies that have established themselves in Iceland. Students conduct a case study.
    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • Spring 2
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • JAP403G
    Japanese Language IV
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of JAP302G Japanese Language I, II and III. It mainly focuses on going over grammar of the elementary level. There will be quizzes regularly in class and homeworks that you need to hand in for each chapter.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP404G
    Written Japanese Language IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of JAP303G Written Japanese Language III. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP405G
    Japanese Pronunciation and Listening Comprehension IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of  Japanese Pronunciation and Listening Comprehension III. 

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP502G
    Game Studies: Video Games and Gaming Culture
    Elective course
    5
    Free elective course within the programme
    5 ECTS, credits
    Course Description

    This course offers an overview of the academic discipline of game studies as it has emerged to accommodate the growing need for in-depth discussion on the topic of digital and non-digital games, as well as their players, and the culture surrounding them. Throughout the course, students will be taught to engage with some of the major questions that have been asked about games and play during the 20th and 21st centuries, by familiarising themselves with the works of numerous scholars that have attempted to answer them. Students will also engage with actual games as the medium will be analyzed from a variety of different vantage points – both as an academic subject and as a multifaceted and thriving industry. The course will offer a general overview of the history of games but a part of the curriculum will focus on Japanese games in particular. Upon completing the course, students are expected to have acquired a broad theoretical understanding of games and their study that will enable them to contribute productively to the discourse surrounding the medium.

    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • MOM401G
    Languages and Theatre
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Optional course for students of the Faculty of Languages and Cultures, in their 2nd or 3rd year of the BA-programme. The students read and study a well-known play that has been translated into several languages. The students will read the text in the target language. The students choose scenes from the play for the production.

    Teachers from the target languages will assist the students with pronunciation.

    Maximum number of students in this course is 15.

    Face-to-face learning
    Prerequisites
  • Fall
  • VIÐ301G
    Finance I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objectives in Financial Management I & II is that students can acquire knowledge and methods to:
    * Basic knowledge of financial markets
    * Evaluate the value of simple financial instruments on different timeline, calculate present value different cash flow of financial assets, projects and fixed assets.
    * Techniques in financial management and planning in corporate finance.
    * Sophisticated methods of Corporate Finance to solve complicated financial problems.

    Face-to-face learning
    Prerequisites
  • VIÐ302G
    Business Law A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course deals with law and regulation applicable to commercial transactions and business organizations. The purpose of the course is to prepare students for the legal challenges they can expect to encounter as entrepreneurs and managers of private businesses . Topics covered include contracts, torts, negotiable instruments, security and guarantees, and bankruptcy. Laws applicable to business organization will also be studied and the fundamentals of securities laws.

    Face-to-face learning
    Prerequisites
  • VIÐ303G
    Introduction to International Business
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

     The main objective of the course is to expand the students’ understanding of the global business environment and how it affects markets, production and the welfare of individuals. Students will learn about foreign trade and investment and the main economic institutions. Students will learn how to evaluate market potential and will be introduced to cultural differences and human resource in different markets. At the end of the course the students should have a good overview over world trade and distant markets will seem closer than at the beginning. The most common forms of international trade will be discussed and the students should learn what a company has to do in order to change from a domestic firm to an international one and what alternatives it can choose from.

    The aim of this course is to provide an integrated basic understanding of the complexity of the international business environment and the challenges it poses for firms engaged in cross- border activities. For example, emphasis is put on the differences among countries and how these differences are linked with the various strategic choices firms adopt in order to compete internationally. By the end of the course students will enhance their ability to more effectively explain, interpret and synthesise international business practices in multidisciplinary discourse.

    Face-to-face learning
    Prerequisites
  • VIÐ157G
    Work Methods in Business Administration
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course will discuss study techniques, critical thinking, ethics, group work, communication, listening and how to present projects. Students work on individual and group projects of various kinds.

    The aim of the course is to provide students with basic skills in professional work; students acquire skills in source usage and how to write bibliography.

    Face-to-face learning
    Prerequisites
  • VIÐ102G
    Mathematics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Important issues in the mathematics of secondary school revisited.Linear and non-linear equations. Basic mathematics of finance. Differentiation, partial differentiation. Constrained and unconstrained optimization, Lagrange multiplilers. Integration. Elementary linear algebra.

    Face-to-face learning
    Prerequisites
  • VIÐ101G
    Introduction to Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to introduce students to the core concepts of marketing theory and marketing management. The course covers the marketing concept, marketing orientation, and marketing management. Analysis of the marketing environment is also discussed along with analysis of consumer behavior, marketing strategy, competition, and competitive advantage. Finally, the course focuses on the practical application of marketing concepts for success.

    Face-to-face learning
    Prerequisites
  • HAG103G
    Macroeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The course aims to give the students an insight into the main theories, concepts, topics, and principles of macroeconomics and macroeconomic activity. The course stresses both the analytical content and applied usefulness of the topics covered and how they relate to various current economic issues at home and abroad. A sound knowledge of macroeconomics prepares students for various other economics courses, and for life.

    Face-to-face learning
    Prerequisites
  • VIÐ103G
    Introduction to Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is intended to do the student able to read corporate financial statements. Fundamentals of financial accounting and financial reporting are introduced. The double entry model explained through the accounting equation. Presentation of the conceptual framework for accounting: assumptions, principles and concepts.  The logical relationship between individual chapters in financial statements is in foreground. Whose things have influence on shareholders equity? Main methods of financial statement analysis are presented, especially ratio analysis. Extensive exercises are covered in separate group sessions.

    Face-to-face learning
    Prerequisites
  • VIÐ105G
    Microeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The aim of the course is to teach students the basic principles of economic thinking and main theories and concepts in microeconomics. The topics covered include: Markets, specialisation and trade. Supply, demand, elascticity and government policies. Efficiency and welfare. The Icelandic tax system and the effects of taxation on market activity. Externalities, public goods and common resources. Firm behaviour and the organisation of industry. Consumer choice. Labour market, earnings and discrimination. Assymetric information, political economy, behavioural economics.

    Face-to-face learning
    Prerequisites
  • VIÐ510G
    The Labour Market and its Development
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The aim of the course is to introduce to business students the field of industrial and employee relations and the main changes that have occurred in the labour market for the last decades. This course cover topics such as; theories of the labour market (unitary, conflict, social action, systems and Marxist theories), strike theories, corporatism, comparative European industrial relations, industrial democracy and employee involvement, institutionalisation of conflict, collective bargaining, role of trade unions, role of the state, role of employers association. Labor law, collective bargaining, strikes and strikes theories will be discussed. Finally main topics concerning employment relations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ509G
    Introduction to Human Resource Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In this course students will learn all about the main functions of HRM and HRM departments in companies, both from a theoretical and practical point of view. Students should gain understanding on the procedure of HRM within Icelandic companies as well as global. In this course students will analyse employment relations with a critical viewpoint.
    Students should be prepared to work within HRM department after this course.

    Face-to-face learning
    Prerequisites
  • VIÐ511G
    Marketing Research
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Definition of marketing research. Marketing research and science. Marketing research and decision making. Selection of research variables. Basic methods of collecting data. Secondary data. Bayesian analysis. The marketing research process. Construction of a questionnaire. Scaling. Attitude measurement. Sampling and its application to marketing problems. Data collection and the field force. Evaluation and research presentation. Experimentation.

    Face-to-face learning
    Prerequisites
  • VIÐ505G
    Financial Markets
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Financial institutions are a pillar of civilized society, supporting people in their productive ventures and managing the economic risks they take on. The workings of these institutions are important to comprehend, if we are to predict their actions today and their evolution in the coming information age. The course strives to offer understanding of the theory of finance and its relation to the history, strengths and imperfections of such institutions as banking, insurance, securities, futures, and other derivatives markets, and the future of these institutions over the next century. The Icelandic Banking System collapse offers myriad of examples and cases that provide a fruitful ground for learning. A frequent reference will be made to those throughout the course.

    Face-to-face learning
    Prerequisites
  • VIÐ513G
    Introduction to Brand Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus is on brand management and relationship marketing. The key methods of relationship marketing are discussed and their application outlined. The role of brands and brand equity is covered, as well as the development of a strong brand. Different methods for assessing brand equity are discussed in addition to how brand strategy can be applied to maximize brand equity. Students shall take active part in lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ505M
    Financial Statements A
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is designed for students on the F- and R-line (finance and accounting). The purpose with the course is that the students obtains knowledge and understanding on matters that management of companies needs to have to prepare financial statements in accordance with generally accepted accounting principles. In the course students, will learn about generally accepted accounting principles according to international accountings standards (IFRS) and icelandic GAAP. Among topics: Financial accounting and accounting standards, income statement, balance sheet and cash flow. Revenue recognition and cost accounting, inventories, accounts receivables, PPE, intangible assets, income tax, impairment test, accounting for financial instruments, liabilities and equity. Students will need to solve assignments during the course.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    VIÐ522G
    Creative Industries
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course deals with the organisation of creative industries, which have been defined as "industries producing goods broadly associated with cultural artistic or entertainment values" (Caves, 2000). The aim is for the students to gain understanding of the peculiarities of creative industries, where parts of the 'industry' is dependent upon public support while other parts are profit oriented.

    The course will be divided into lectures and discussion classes with visits from the creative industries in Iceland.

    This course is for all students in the University and will be taught if there is enough participation.

    Face-to-face learning
    Prerequisites
  • VIÐ506G
    Introduction to Project Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on a holistic approach to project management. The content deals with planning, scheduling, organizing, and controlling projects--for example, product development, construction, information systems, new businesses, and special events. The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership. Primary class emphasis is on the project management process and tools. Project management is becoming increasingly more important in today's world. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

    Please note, students must log in and purchase the book Project Management, The Managerial Process on the McGraw-Hill website. Further information can be found on the course's Canvas page.

    Face-to-face learning
    Prerequisites
  • VIÐ501G
    Individual Taxation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course covers the principles of Icelandic tax law concerning tax liability and taxable income, including which items are tax deductible. A special emphasis will be placed on the filing of sources of income for individuals and the self-employed through solving problems and cases. The filing of tax returns for individuals, couples, and businesses will be introduced. The determination of benefits and tax credit will be discussed. The fundamental principles of tax law will be covered, along with re-assessment of taxes and the consequences of fraudulent filing. An overview will be given of the key principles of the laws on value added tax and the social insurance fee. Upon completion of the course a student shall be able to file tax returns for individuals and small businesses as well as appeal tax assessments that he/she deems incorrect.

    Face-to-face learning
    Prerequisites
  • VIÐ502G
    UII – Business Intelligence and Data Processing
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on tools for data analysis as basis for planning and decision support in the business environment. The course will introduce Databases, Data Warehouses, SQL Query Language. Introduction to Business Intelligence, application areas and its‘ role in planning and decision making. Introduction to data warehouse, business intelligence, artificial intelligence, data science and electronic trade. 

    Focus is on practical examples with variouse tools, like Excel, Access, SQLite og Power BI.

    Face-to-face learning
    Prerequisites
  • VIÐ512G
    Business and Intercultural Communication
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course focuses on the practical aspects of doing business in an international and multicultural environment; on understanding the main obstacles that executives in international business face, the challenges of managing a multicultural workforce, and how cultural diversity affects all aspects of business. The main goal of the course is to develop the skills and intercultural competence to overcome those obstacles. To develop the skills to understand and deal with different cultures, we study theories and concepts of culture. To gain further insights into cultural dimensions, values, customs, and practices, we profile different national cultures. To understand international and intercultural business, we study how culture impacts the main areas of communication, management, marketing and finance. To comprehend how corporate cultures and sub-cultures cut across national cultures, we study different industries or business sectors. To develop students' intercultural communication skills, the classes are very interactive and students work on projects in cross-cultural teams, give presentations and write reports. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • HAG201G
    Microeconomics II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Intermediate microeconomic theory. Basic factors of price theory, uncertainty, including analysis of demand, costs of production and supply relationships, and price and output determination under various market structures, market failures and public choice.

    Face-to-face learning
    Prerequisites
  • VIÐ201G
    Computer Use and Spreadsheet
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is divided in practical and theoretical lines.

    The practical part will examina all major parts of excel with emphasis on financial calculations and data analysis. The course will introduce practical examples that will benfit students in other courses and at the workplace.

    The theoretical part will provide overview over usage of computers in the workplace and some theoretical aspects of computer usage. It will look at aspects important in financing and operation of computer systems.

    The student is expected to have a computer with practical knowledge of its operating system.

    Face-to-face learning
    Prerequisites
  • VIÐ401G
    Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is a continuation of the introductory course. The main emphasis here is on the preparation of financial statement, fx. allowance for doubtful accounts, depreciation af property, plant and equipment, goodwill and other intangible assets, inventories valuation, fair value of securities and equities, deferred taxes etc. Preparation of cash-flow statement. In this context the Icelandic legal regulation of accounting and International Financial Accounting Standards (IFRS/IAS) are being dealt with. Calculation of income tax will be presented. Extensive exercises are covered in separate group sessions. After this course students should be capable of preparing financial statement for a comparatively simple company.

    Face-to-face learning
    Prerequisites
  • VIÐ402G
    Finance II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Good corporate governance and skilled financial management are the key ingredients for a successfully run corporation.  Finance II builds on the course Finance I, and has its main focus on the corporation and how it is being run from financial management point of view.  The course covers topics in corporate governance, how incentives are embedded in the operation of the firm and what economic and financial outcomes are to be expected from the incentive structure.  The main focus of the course is financial management; the firm’s capital structure, short and long term financing, capital budgeting, dividend policies, short term financial planning as well as financial distress.

    Face-to-face learning
    Prerequisites
  • VIÐ406G
    Communication and Human Interaction
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to develop students' professional communication skills. The course aims to enhance their vocal qualities and connection with the audience. It aids them in becoming fluent and confident speakers, and effective and efficient writers, who know how to state a clear main idea and provide clear and structured substantiation for their claims. The course focuses on: projecting the voice, pronouncing clearly, breathing effectively, and relaxing the voice. Developing vocal quality and the relationship with the audience. Anxiety and ways to conquer it. Clear and organized structure. Communicating in meetings and small groups. Students give presentations throughout the course. Written assignments, such as CVs, proposals, and reports, focus on audience analysis, clarity, organization, and effective word choice. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • VIÐ415G
    Management and Organisational Design
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The learning path starts with overall orientation and definitions. The focus at first is on challenges in the external environment and how organizational effectiveness can be assessed. Then the focus is on understanding and analysing the structure of organizations and on what should be in the picture when an organizational structure is designed. Influences and challenges related to organizational design and ethical and societal challenges are reviewed. Innovation, knowledge, information, and decision making in the context of organizational change are also covered. Then the impact of artificial intelligence on the structure and working methods of organizations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ404G
    Operations Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Welcome to Operations Management!

    Ever noticed how everything around us seems to somehow just work? That's what this course is all about – uncovering the fascinating world of processes in businesses and our daily lives. We'll explore how things get made, from the smallest gadget in your hand to the largest machines. It's not just about factories and assembly lines; we'll see how everything from your favourite coffee shop to the latest tech companies use processes to deliver what we love. We'll dive into how to design these processes, keep them running smoothly, and constantly improve them.

    So get ready to look at the world around you in a whole new way, as a series of amazing processes making our lives better. Get ready to see the world like Operations Managers.

    Face-to-face learning
    Prerequisites
  • VIÐ205G
    Services Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is to introduce the key concepts of service, i.e. the characteristics of service, specific issues related to service and how these issues affect services marketing and service solutions. The qualities and characteristics of service are discussed, the service triangle, the service gap, service consumer behavior, expectations and perceptions, as well as the importance of establishing a lasting relationship with customers. Furthermore, consideration is given to service design, standards and benchmarks, the service setting, the role of the customer in effective service implementation, the balance of service supply and demand, pricing, and considerations in the formulation of promotion strategy for service solutions. Upon completion of the course, students are expected to:

    Have knowledge of the key concepts of service
    Have knowledge and understanding of specific problems related to service
    Have knowledge of the service triangle and service quality model
    Be able to define the roles of customers and employees in effective service implementation
    Have knowledge and understanding of concepts related to service design and service strategy
    Be able to elaborate a simple promotion strategy for service solutions.

    Face-to-face learning
    Prerequisites
  • VIÐ258G
    Introduction to Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is that the students gain knowledge and understanding of key management concepts, theories and  tools or methods connected  to the manager‘s job.  The focus is on the managerial work and the human  resource management and communication in the workplace. Various teaching and  learning methods are utilized.

    Face-to-face learning
    Prerequisites
  • VIÐ204G
    Management Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Introduction to management accounting. Most important cost terms will be presented and cost-volume-profit analysis. Different accounting systems around manufacturing costs and allocation of indirect costs. The difference between absorption costing and variable costing. Budgeting, standard costing and variance analysis. Performance evaluation of different departments and products and cost allocation. After this course the students should understand well the importance of management accounting for decision making in business.

    Face-to-face learning
    Prerequisites
  • VIÐ263G
    Business Statistics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Descriptive statistics, measures of location and variation. Frequency distributions. Probabilities, rules of probability, statistical expectation. Probability distributions. Sampling and sampling distributions. Inferences about means, standard deviations and proportions. Correlation. Linear regression. Exercises.

    Face-to-face learning
    Prerequisites
  • VIÐ604G
    Portfolio Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations will also be covered.

    The course is taught in English

    Face-to-face learning
    Prerequisites
  • VIÐ602G
    Marketing Plans
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus of the course is on the methodology for developing marketing plans, from market analysis to action plans.  Methods for analyzing market position, for creating marketing strategy, and for the selection of marketing tactics are discussed.
    Students develop marketing plans for goods or services, working in groups of four.  Students will contact an organization and develop a marketing plan in alliance with that specific organization.
    The course format is a mix of lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ609G
    Strategy Formation and Implementation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The learning path is in line with the structure of the textbook, starts with overall orientation and definitions. Then the focus is on external and internal analysis in order to assess the strategic situation of companies. After that issues of strategy development are covered and that of strategy implementation. The class will use different teaching methods and the students are required to work on cases and examples of real companies.

    Face-to-face learning
    Prerequisites
  • VIÐ416G
    Diversity Management and Inclusion
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Diversity management is a complex and multifaceted phenomenon. In this course we will capture this complexity by bringing insights from sociology, psychology, international relations, history, management, business and organization studies. Studying international perspectives on diversity management provides a wealth of insight into how diversity may be managed under different national systems and institutions. This course is designed to equip you with an understanding of basic concepts and principles of diversity management which should assist you in interacting effectively and appropriately with people with various backgrounds and abilities. It will also help you understand how diversity interfaces with topics of current interest within business and management. The workplace is a strong situation that enables subtle prejudice and stereotypes to manifest. To develop effective strategies for diversity management, it is imperative for managers to develop theoretical and conceptual frameworks and skills that will enhance their understanding of the specific contexts and issues they wish to explore and change.

    Face-to-face learning
    Prerequisites
  • VIÐ604M
    Financial Statements B
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Financial Statements A, which is taught in the fall semester. It is expected that students of this course are fully familiar with the content of the course Financial Statements A.
    The course will cover the principles in accounting under both IFRS and Icelandic law. Topics: cash flow, income tax, earnings per share, financial instruments, finance leases, assets held for sale and discontinued operations, investment properties, provision, information in the financial statements and related parties.
    Assignments are part of the course, and students will need submit them.

    Reserved the righttochangethecoursedescription.

    Face-to-face learning
    Prerequisites
Year unspecified
  • Fall
  • MOM101G, MOM102G
    Languages and cultures in times of crisis
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    PLEASE NOTE THAT THIS COURSE IS TAUGHT IN ICELANDIC. THOSE WHO WISH TO TAKE THE COURSE IN ENGLISH SHOULD REGISTER IN THE DISTANCE LEARNING COURSE MOM102G. 

    MOM101G is intended for students of foreign languages OTHER than English. BA-students in English and those who do not speak Icelandic should register in MOM102G.

    Face-to-face learning
    Prerequisites
  • MOM101G, MOM102G
    Languages and Cultures I: Academic Methods and Techniques
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    The course is an introductory course in the Faculty of Languages and Cultures. Its aims and purpose include an introduction of basic concepts and terminology in the field, exploration of critical thinking to increase reading comprehension of academic texts, implementation of practical learning practices and academic procedures to facilitate successful academic studies, discussion on plagiarism and academic integrity, evaluation of academic standards, etc. Students receive practical training in critical evaluation of academic texts, basic argumentation analysis, identification of rhetorical patterns and text structure in various text types, review of acceptable references, and an introduction to analytical reading. Furthermore, students will gain insight into the importance of academic literacy to enhance understanding and writing of academic papers, presentation of research findings, etc.

    The course is taught in English and is intended for students in:

    1. The English BA program.
    2.  Students of foreign languages (other than English)

     *Those students that need ECT credits as a result of changes in the MOM courses, as MOM102G used to be a 5-credit course, need to add an individual assignment (MOM001G, 1 ECT) within the MOM102G course.

    • This individual assignment is only intended for students who finished MOM202G (before the school year 2024-2025) and are now enrolled in MOM102G, and have thus only gained 9 credits in the two mandatory MOM courses.
    • Students who intend to increase their credits with a 6 ECT course, within their departments, are free to do so – and do thus not take this additional individual assignment (in MOM102G).

    To sign up for the individual project you must talk to the teacher of MOM102G.

    Face-to-face learning
    Prerequisites
  • JAP101G
    Japanese Language I
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    Introduction to Japanese grammar and syntax. Emphasis on spoken language and the vocabulary of everyday life. Frequent tests and and practice lectures.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP102G
    Written Japanese Language I
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    Introduction to kana and kanji. Emphasis will be placed on the vocabulary of everyday life and the reading and writing of simple texts.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP103G
    Japanese Pronunciation and Listening Comprehension I
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    Listening comprehension and pronounciation exercises. Exercises in the language laboratory and check ups along with quizzes in the classroom.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP105G
    Japanese Society and Culture I
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to provide the students with an insight into various aspects of Japanese society and culture, both in the past and in the present. The course covers themes such as identity, education, religion, rituals and arts in Japan.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • JAP202G
    Japanese Language II
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of Japanese language I. It mainly focuses on going over grammar of the beginners level. There will be quizzes regularly in class.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP203G
    Written Japanese Language II
    Mandatory (required) course
    6
    A mandatory (required) course for the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Written Japanese Language I. It mainly focuses on going over Kanji and Kanji idioms, reading and writing of the beginners level. There will be quizzes regularly in class.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP204G
    Japanese Pronunciation and Listening Comprehension II
    Mandatory (required) course
    4
    A mandatory (required) course for the programme
    4 ECTS, credits
    Course Description

    This course is a continuation of Japanese Pronunciation and Listening Comprehension I. It mainly focuses on pronunciation and speaking.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP208G
    Japanese History
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    The course presents an historical overview of Japan from prehistory up until modern times. Emphasis will be on main historical turning points as well as socio cultural developments. The main aim of the course is that students gain an understanding of the social forces which have helped shape the current Japanese cultural environment and the implications therein. Student presentations will play a hefty role along with lectures and students will assist each other in composing synopsis in order to prepare for the final exam. In writing a research paper students will have the opportunity to develop an in-depth knowledge of a theme of their choice.

    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • Fall
  • Not taught this semester
    JAP305G
    Japanese Modern Literature
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course aims to introduce students to the various forms of literary writing in modern Japanese, focusing on the development of modern Japanese fiction. Readings will cover Japanese short stories and novels in translation, from Meiji onwards, but with a particular focus on the 20th Century to the present day. Students will be encouraged to consider the changing relationship between literature and society in modern Japan, as well as the various movements and styles which have shaped the history of modern Japanese fiction. Each class will include both an introductory lecture and a discussion of a selected literary texts, which are required reading for the course.

    Students will also have to read at least one longer work, on which they will have written their final assignment.

    Face-to-face learning
    Prerequisites
  • JAP107G
    Japanese Cinema
    Restricted elective course
    5
    Restricted elective course, conditions apply
    5 ECTS, credits
    Course Description

    This course is a historical overview of Japanese cinema from its origins in 1898 to the present day. Screenings are comprised of films by Japan's most prominent directors such as Ozu Yasujirō, Kurosawa Akira, and Mizoguchi Kenji, alongside examples that reflect important trends in contemporary Japanese film. While the course addresses questions regarding genre, style, and authorship, we will also work to situate these categories within the broader cultural, social, and historical currents of Japanese cinema. Topics include but are not limited to, the impact of WWII and occupation on Japanese filmmaking, the studio system, and the Japanese New Wave. 

    Teaching language is English. 

    Face-to-face learning
    Prerequisites
  • JAP106G
    Japanese Society and Culture II
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The aim of the course is to introduce modern japanese society to the students. Lectures and discussions will be held on topics such as social environment, education system, politics, economics and contemporary culture. Lecturers will vary based on fields of research.

    Face-to-face learning
    Prerequisites
  • JAP302G
    Japanese Language III
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    A continuation of Málnotkun II. Students who took Málnotkun I and II can take Málnotkun III to continue their study. The main focus in Japanese language III is going over the beginners level grammar not covered in previous courses, as well as increasing the vocabuthe students vocabulary. There will be quizzes regularly in class, and students are expected to do considerable amount of preparation and homework. Regular attendance is crucial to follow the course.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
  • JAP303G
    Written Japanese Language III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    The continuation of Ritmál II. Students will gain greater proficiency in Kanji and Katakana, as well as improving reading and writing skills in Japanese.

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP304G
    Japanese Pronunciation and Listening Comprehension III
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    Continuation of the course Japanese Pronunciation and Listening Comprehension II. Students will improve their comprehension of spoken Japanese and gain increased fluency along with better pronunciation.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • VIÐ506M
    Asian Business Studies (Japan and China)
    Elective course
    7,5
    Free elective course within the programme
    7,5 ECTS, credits
    Course Description

    Students look at international trade between the West and Asia (China and Japan) from a macroeconomic point of view. Also use micro-perspective on companies doing business in Asia (China and Japan).

    • Students look at how trade and investment patterns in the Asian region are shaped by the global political economy.
    • Students will analyze individual companies and their business in the Asian market, how investments (FDI) are conducted by these companies and analyze their value chain.
    • Students work on real-life examples (group projects) of companies doing business in Asia

    More specific description:
    This course is intended as an introduction to business operations and macroeconomic issues with special reference to Asia i.e. Japan and China. The course uses both theoretical definitions as well as real-life examples. The course is divided into 3 main parts:

    • In the first part, the macroeconomic perspective on trade and investment in the Asian region will be discussed on the basis of individual data on trade, the consequences of the WTO as well as free trade agreements and their consequences, especially the China-Iceland free trade agreement and its consequences.
    • The second part of the course will introduce a microperspective of companies doing business in Asia. Foreign direct investment (FDI) and international value chains (GVC) will be examined. A theoretical approach will be used to explain companies' choice of location due to FDI. Western companies entering Asia as well as Asian companies entering the western market will be in focus.
    • The third part of the course goes into project work where students analyze a company that has operations in China or Japan or those Chinese / Japanese companies that have established themselves in Iceland. Students conduct a case study.
    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • Spring 2
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • MOM201G, MOM202G
    Languages and Cultures II: Intellectual and Linguistic History
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In a world increasingly awash in fake news, AI-generated deep fakes and denialism of scientific and historical facts, our ability to interpret politics, culture and society with critical discernment is more important than ever. 

    Focusing on culture and linguistics, this course aims to give you the analytical tools you need as a student and citizen to critically interpret texts, visual culture and language. 

    You will train your hermeneutical skills on short narratives, photographs and various characteristics of language, with help from selected readings in literary theory, cultural studies, visual culture(s) and linguistics. 

    The emphasis in the class will be on critical thinking and group discussion,  allowing you to share your analytical discoveries with your fellow students and build interpretative communities.

    Modules:

    1. Deciphering texts
    2. Understanding visual cultures
    3. Figuring out language
    Face-to-face learning
    Prerequisites
  • JAP403G
    Japanese Language IV
    Mandatory (required) course
    10
    A mandatory (required) course for the programme
    10 ECTS, credits
    Course Description

    This course is a continuation of JAP302G Japanese Language I, II and III. It mainly focuses on going over grammar of the elementary level. There will be quizzes regularly in class and homeworks that you need to hand in for each chapter.

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP404G
    Written Japanese Language IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of JAP303G Written Japanese Language III. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP405G
    Japanese Pronunciation and Listening Comprehension IV
    Mandatory (required) course
    5
    A mandatory (required) course for the programme
    5 ECTS, credits
    Course Description

    This course is a continuation of  Japanese Pronunciation and Listening Comprehension III. 

    Note that information about the teacher will be updated in spring 2024. 

    Face-to-face learning
    Prerequisites
    Attendance required in class
  • JAP502G
    Game Studies: Video Games and Gaming Culture
    Elective course
    5
    Free elective course within the programme
    5 ECTS, credits
    Course Description

    This course offers an overview of the academic discipline of game studies as it has emerged to accommodate the growing need for in-depth discussion on the topic of digital and non-digital games, as well as their players, and the culture surrounding them. Throughout the course, students will be taught to engage with some of the major questions that have been asked about games and play during the 20th and 21st centuries, by familiarising themselves with the works of numerous scholars that have attempted to answer them. Students will also engage with actual games as the medium will be analyzed from a variety of different vantage points – both as an academic subject and as a multifaceted and thriving industry. The course will offer a general overview of the history of games but a part of the curriculum will focus on Japanese games in particular. Upon completing the course, students are expected to have acquired a broad theoretical understanding of games and their study that will enable them to contribute productively to the discourse surrounding the medium.

    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    JAP412G, JAP413G
    History of Modern East Asia
    Elective course
    10
    Free elective course within the programme
    10 ECTS, credits
    Course Description

    Asia is largest of the continents and is home to almost 60% of the world´s population. It has also become established as an economic powerhouse with China, Japan and India firmly placed on top-five list over the largest economies in the world. At the same time, Asia is also a region of growing tension with three acknowledged nuclear states, unsolved territorial disputes, nationalistic undercurrents, large income disparities, as well as serious environmental and climate threats. The course aims to give students a broad introduction to the history of international relations in East Asia from the mid-nineteenth century to the present, with an emphasis on the key trends and developments that have shaped the region. The focus will be on China, Japan, and South Korea.

    The course will cover such topics as: the countries and cultures of Asia, colonialization and decolonialization, the world wars and the Cold War in East Asia, the role of the United States, international and regional collaboration (ASEAN, APEC, ADB), and the rise of China and India. The course will also cover current issues, ranging from soft power strategies to Arctic policies of East Asian states.

    Face-to-face learning
    Prerequisites
  • JAP241L
    BA-thesis in Japanese Language and Culture
    Elective course
    0
    Free elective course within the programme
    0 ECTS, credits
    Course Description

    BA-thesis in Japanese language and culture.

    Prerequisites
    Part of the total project/thesis credits
  • MOM401G
    Languages and Theatre
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Optional course for students of the Faculty of Languages and Cultures, in their 2nd or 3rd year of the BA-programme. The students read and study a well-known play that has been translated into several languages. The students will read the text in the target language. The students choose scenes from the play for the production.

    Teachers from the target languages will assist the students with pronunciation.

    Maximum number of students in this course is 15.

    Face-to-face learning
    Prerequisites
  • Fall
  • VIÐ301G
    Finance I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objectives in Financial Management I & II is that students can acquire knowledge and methods to:
    * Basic knowledge of financial markets
    * Evaluate the value of simple financial instruments on different timeline, calculate present value different cash flow of financial assets, projects and fixed assets.
    * Techniques in financial management and planning in corporate finance.
    * Sophisticated methods of Corporate Finance to solve complicated financial problems.

    Face-to-face learning
    Prerequisites
  • VIÐ302G
    Business Law A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course deals with law and regulation applicable to commercial transactions and business organizations. The purpose of the course is to prepare students for the legal challenges they can expect to encounter as entrepreneurs and managers of private businesses . Topics covered include contracts, torts, negotiable instruments, security and guarantees, and bankruptcy. Laws applicable to business organization will also be studied and the fundamentals of securities laws.

    Face-to-face learning
    Prerequisites
  • VIÐ303G
    Introduction to International Business
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

     The main objective of the course is to expand the students’ understanding of the global business environment and how it affects markets, production and the welfare of individuals. Students will learn about foreign trade and investment and the main economic institutions. Students will learn how to evaluate market potential and will be introduced to cultural differences and human resource in different markets. At the end of the course the students should have a good overview over world trade and distant markets will seem closer than at the beginning. The most common forms of international trade will be discussed and the students should learn what a company has to do in order to change from a domestic firm to an international one and what alternatives it can choose from.

    The aim of this course is to provide an integrated basic understanding of the complexity of the international business environment and the challenges it poses for firms engaged in cross- border activities. For example, emphasis is put on the differences among countries and how these differences are linked with the various strategic choices firms adopt in order to compete internationally. By the end of the course students will enhance their ability to more effectively explain, interpret and synthesise international business practices in multidisciplinary discourse.

    Face-to-face learning
    Prerequisites
  • VIÐ157G
    Work Methods in Business Administration
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course will discuss study techniques, critical thinking, ethics, group work, communication, listening and how to present projects. Students work on individual and group projects of various kinds.

    The aim of the course is to provide students with basic skills in professional work; students acquire skills in source usage and how to write bibliography.

    Face-to-face learning
    Prerequisites
  • VIÐ102G
    Mathematics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Important issues in the mathematics of secondary school revisited.Linear and non-linear equations. Basic mathematics of finance. Differentiation, partial differentiation. Constrained and unconstrained optimization, Lagrange multiplilers. Integration. Elementary linear algebra.

    Face-to-face learning
    Prerequisites
  • VIÐ101G
    Introduction to Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to introduce students to the core concepts of marketing theory and marketing management. The course covers the marketing concept, marketing orientation, and marketing management. Analysis of the marketing environment is also discussed along with analysis of consumer behavior, marketing strategy, competition, and competitive advantage. Finally, the course focuses on the practical application of marketing concepts for success.

    Face-to-face learning
    Prerequisites
  • HAG103G
    Macroeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The course aims to give the students an insight into the main theories, concepts, topics, and principles of macroeconomics and macroeconomic activity. The course stresses both the analytical content and applied usefulness of the topics covered and how they relate to various current economic issues at home and abroad. A sound knowledge of macroeconomics prepares students for various other economics courses, and for life.

    Face-to-face learning
    Prerequisites
  • VIÐ103G
    Introduction to Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is intended to do the student able to read corporate financial statements. Fundamentals of financial accounting and financial reporting are introduced. The double entry model explained through the accounting equation. Presentation of the conceptual framework for accounting: assumptions, principles and concepts.  The logical relationship between individual chapters in financial statements is in foreground. Whose things have influence on shareholders equity? Main methods of financial statement analysis are presented, especially ratio analysis. Extensive exercises are covered in separate group sessions.

    Face-to-face learning
    Prerequisites
  • VIÐ105G
    Microeconomics I
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The aim of the course is to teach students the basic principles of economic thinking and main theories and concepts in microeconomics. The topics covered include: Markets, specialisation and trade. Supply, demand, elascticity and government policies. Efficiency and welfare. The Icelandic tax system and the effects of taxation on market activity. Externalities, public goods and common resources. Firm behaviour and the organisation of industry. Consumer choice. Labour market, earnings and discrimination. Assymetric information, political economy, behavioural economics.

    Face-to-face learning
    Prerequisites
  • VIÐ510G
    The Labour Market and its Development
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The aim of the course is to introduce to business students the field of industrial and employee relations and the main changes that have occurred in the labour market for the last decades. This course cover topics such as; theories of the labour market (unitary, conflict, social action, systems and Marxist theories), strike theories, corporatism, comparative European industrial relations, industrial democracy and employee involvement, institutionalisation of conflict, collective bargaining, role of trade unions, role of the state, role of employers association. Labor law, collective bargaining, strikes and strikes theories will be discussed. Finally main topics concerning employment relations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ509G
    Introduction to Human Resource Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    In this course students will learn all about the main functions of HRM and HRM departments in companies, both from a theoretical and practical point of view. Students should gain understanding on the procedure of HRM within Icelandic companies as well as global. In this course students will analyse employment relations with a critical viewpoint.
    Students should be prepared to work within HRM department after this course.

    Face-to-face learning
    Prerequisites
  • VIÐ511G
    Marketing Research
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Definition of marketing research. Marketing research and science. Marketing research and decision making. Selection of research variables. Basic methods of collecting data. Secondary data. Bayesian analysis. The marketing research process. Construction of a questionnaire. Scaling. Attitude measurement. Sampling and its application to marketing problems. Data collection and the field force. Evaluation and research presentation. Experimentation.

    Face-to-face learning
    Prerequisites
  • VIÐ505G
    Financial Markets
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Financial institutions are a pillar of civilized society, supporting people in their productive ventures and managing the economic risks they take on. The workings of these institutions are important to comprehend, if we are to predict their actions today and their evolution in the coming information age. The course strives to offer understanding of the theory of finance and its relation to the history, strengths and imperfections of such institutions as banking, insurance, securities, futures, and other derivatives markets, and the future of these institutions over the next century. The Icelandic Banking System collapse offers myriad of examples and cases that provide a fruitful ground for learning. A frequent reference will be made to those throughout the course.

    Face-to-face learning
    Prerequisites
  • VIÐ513G
    Introduction to Brand Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus is on brand management and relationship marketing. The key methods of relationship marketing are discussed and their application outlined. The role of brands and brand equity is covered, as well as the development of a strong brand. Different methods for assessing brand equity are discussed in addition to how brand strategy can be applied to maximize brand equity. Students shall take active part in lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ505M
    Financial Statements A
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is designed for students on the F- and R-line (finance and accounting). The purpose with the course is that the students obtains knowledge and understanding on matters that management of companies needs to have to prepare financial statements in accordance with generally accepted accounting principles. In the course students, will learn about generally accepted accounting principles according to international accountings standards (IFRS) and icelandic GAAP. Among topics: Financial accounting and accounting standards, income statement, balance sheet and cash flow. Revenue recognition and cost accounting, inventories, accounts receivables, PPE, intangible assets, income tax, impairment test, accounting for financial instruments, liabilities and equity. Students will need to solve assignments during the course.

    Face-to-face learning
    Prerequisites
  • Not taught this semester
    VIÐ522G
    Creative Industries
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course deals with the organisation of creative industries, which have been defined as "industries producing goods broadly associated with cultural artistic or entertainment values" (Caves, 2000). The aim is for the students to gain understanding of the peculiarities of creative industries, where parts of the 'industry' is dependent upon public support while other parts are profit oriented.

    The course will be divided into lectures and discussion classes with visits from the creative industries in Iceland.

    This course is for all students in the University and will be taught if there is enough participation.

    Face-to-face learning
    Prerequisites
  • VIÐ506G
    Introduction to Project Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on a holistic approach to project management. The content deals with planning, scheduling, organizing, and controlling projects--for example, product development, construction, information systems, new businesses, and special events. The course includes major topics of Strategy, Priorities, Organization, Project Tools, and Leadership. Primary class emphasis is on the project management process and tools. Project management is becoming increasingly more important in today's world. Mastery of key tools and concepts could give you a significant competitive advantage in the marketplace.

    Please note, students must log in and purchase the book Project Management, The Managerial Process on the McGraw-Hill website. Further information can be found on the course's Canvas page.

    Face-to-face learning
    Prerequisites
  • VIÐ501G
    Individual Taxation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course covers the principles of Icelandic tax law concerning tax liability and taxable income, including which items are tax deductible. A special emphasis will be placed on the filing of sources of income for individuals and the self-employed through solving problems and cases. The filing of tax returns for individuals, couples, and businesses will be introduced. The determination of benefits and tax credit will be discussed. The fundamental principles of tax law will be covered, along with re-assessment of taxes and the consequences of fraudulent filing. An overview will be given of the key principles of the laws on value added tax and the social insurance fee. Upon completion of the course a student shall be able to file tax returns for individuals and small businesses as well as appeal tax assessments that he/she deems incorrect.

    Face-to-face learning
    Prerequisites
  • VIÐ502G
    UII – Business Intelligence and Data Processing
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course focuses on tools for data analysis as basis for planning and decision support in the business environment. The course will introduce Databases, Data Warehouses, SQL Query Language. Introduction to Business Intelligence, application areas and its‘ role in planning and decision making. Introduction to data warehouse, business intelligence, artificial intelligence, data science and electronic trade. 

    Focus is on practical examples with variouse tools, like Excel, Access, SQLite og Power BI.

    Face-to-face learning
    Prerequisites
  • VIÐ512G
    Business and Intercultural Communication
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The course focuses on the practical aspects of doing business in an international and multicultural environment; on understanding the main obstacles that executives in international business face, the challenges of managing a multicultural workforce, and how cultural diversity affects all aspects of business. The main goal of the course is to develop the skills and intercultural competence to overcome those obstacles. To develop the skills to understand and deal with different cultures, we study theories and concepts of culture. To gain further insights into cultural dimensions, values, customs, and practices, we profile different national cultures. To understand international and intercultural business, we study how culture impacts the main areas of communication, management, marketing and finance. To comprehend how corporate cultures and sub-cultures cut across national cultures, we study different industries or business sectors. To develop students' intercultural communication skills, the classes are very interactive and students work on projects in cross-cultural teams, give presentations and write reports. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • Spring 2
  • HAG201G
    Microeconomics II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Intermediate microeconomic theory. Basic factors of price theory, uncertainty, including analysis of demand, costs of production and supply relationships, and price and output determination under various market structures, market failures and public choice.

    Face-to-face learning
    Prerequisites
  • VIÐ201G
    Computer Use and Spreadsheet
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is divided in practical and theoretical lines.

    The practical part will examina all major parts of excel with emphasis on financial calculations and data analysis. The course will introduce practical examples that will benfit students in other courses and at the workplace.

    The theoretical part will provide overview over usage of computers in the workplace and some theoretical aspects of computer usage. It will look at aspects important in financing and operation of computer systems.

    The student is expected to have a computer with practical knowledge of its operating system.

    Face-to-face learning
    Prerequisites
  • VIÐ401G
    Financial Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    This course is a continuation of the introductory course. The main emphasis here is on the preparation of financial statement, fx. allowance for doubtful accounts, depreciation af property, plant and equipment, goodwill and other intangible assets, inventories valuation, fair value of securities and equities, deferred taxes etc. Preparation of cash-flow statement. In this context the Icelandic legal regulation of accounting and International Financial Accounting Standards (IFRS/IAS) are being dealt with. Calculation of income tax will be presented. Extensive exercises are covered in separate group sessions. After this course students should be capable of preparing financial statement for a comparatively simple company.

    Face-to-face learning
    Prerequisites
  • VIÐ402G
    Finance II
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Good corporate governance and skilled financial management are the key ingredients for a successfully run corporation.  Finance II builds on the course Finance I, and has its main focus on the corporation and how it is being run from financial management point of view.  The course covers topics in corporate governance, how incentives are embedded in the operation of the firm and what economic and financial outcomes are to be expected from the incentive structure.  The main focus of the course is financial management; the firm’s capital structure, short and long term financing, capital budgeting, dividend policies, short term financial planning as well as financial distress.

    Face-to-face learning
    Prerequisites
  • VIÐ406G
    Communication and Human Interaction
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The objective of the course is to develop students' professional communication skills. The course aims to enhance their vocal qualities and connection with the audience. It aids them in becoming fluent and confident speakers, and effective and efficient writers, who know how to state a clear main idea and provide clear and structured substantiation for their claims. The course focuses on: projecting the voice, pronouncing clearly, breathing effectively, and relaxing the voice. Developing vocal quality and the relationship with the audience. Anxiety and ways to conquer it. Clear and organized structure. Communicating in meetings and small groups. Students give presentations throughout the course. Written assignments, such as CVs, proposals, and reports, focus on audience analysis, clarity, organization, and effective word choice. The course is taught in English.

    Face-to-face learning
    Prerequisites
  • VIÐ415G
    Management and Organisational Design
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The learning path starts with overall orientation and definitions. The focus at first is on challenges in the external environment and how organizational effectiveness can be assessed. Then the focus is on understanding and analysing the structure of organizations and on what should be in the picture when an organizational structure is designed. Influences and challenges related to organizational design and ethical and societal challenges are reviewed. Innovation, knowledge, information, and decision making in the context of organizational change are also covered. Then the impact of artificial intelligence on the structure and working methods of organizations will be discussed.

    Face-to-face learning
    Prerequisites
  • VIÐ404G
    Operations Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Welcome to Operations Management!

    Ever noticed how everything around us seems to somehow just work? That's what this course is all about – uncovering the fascinating world of processes in businesses and our daily lives. We'll explore how things get made, from the smallest gadget in your hand to the largest machines. It's not just about factories and assembly lines; we'll see how everything from your favourite coffee shop to the latest tech companies use processes to deliver what we love. We'll dive into how to design these processes, keep them running smoothly, and constantly improve them.

    So get ready to look at the world around you in a whole new way, as a series of amazing processes making our lives better. Get ready to see the world like Operations Managers.

    Face-to-face learning
    Prerequisites
  • VIÐ205G
    Services Marketing
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is to introduce the key concepts of service, i.e. the characteristics of service, specific issues related to service and how these issues affect services marketing and service solutions. The qualities and characteristics of service are discussed, the service triangle, the service gap, service consumer behavior, expectations and perceptions, as well as the importance of establishing a lasting relationship with customers. Furthermore, consideration is given to service design, standards and benchmarks, the service setting, the role of the customer in effective service implementation, the balance of service supply and demand, pricing, and considerations in the formulation of promotion strategy for service solutions. Upon completion of the course, students are expected to:

    Have knowledge of the key concepts of service
    Have knowledge and understanding of specific problems related to service
    Have knowledge of the service triangle and service quality model
    Be able to define the roles of customers and employees in effective service implementation
    Have knowledge and understanding of concepts related to service design and service strategy
    Be able to elaborate a simple promotion strategy for service solutions.

    Face-to-face learning
    Prerequisites
  • VIÐ258G
    Introduction to Management
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    The main objective of the course is that the students gain knowledge and understanding of key management concepts, theories and  tools or methods connected  to the manager‘s job.  The focus is on the managerial work and the human  resource management and communication in the workplace. Various teaching and  learning methods are utilized.

    Face-to-face learning
    Prerequisites
  • VIÐ204G
    Management Accounting
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Introduction to management accounting. Most important cost terms will be presented and cost-volume-profit analysis. Different accounting systems around manufacturing costs and allocation of indirect costs. The difference between absorption costing and variable costing. Budgeting, standard costing and variance analysis. Performance evaluation of different departments and products and cost allocation. After this course the students should understand well the importance of management accounting for decision making in business.

    Face-to-face learning
    Prerequisites
  • VIÐ263G
    Business Statistics A
    Restricted elective course
    6
    Restricted elective course, conditions apply
    6 ECTS, credits
    Course Description

    Descriptive statistics, measures of location and variation. Frequency distributions. Probabilities, rules of probability, statistical expectation. Probability distributions. Sampling and sampling distributions. Inferences about means, standard deviations and proportions. Correlation. Linear regression. Exercises.

    Face-to-face learning
    Prerequisites
  • VIÐ604G
    Portfolio Management
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations will also be covered.

    The course is taught in English

    Face-to-face learning
    Prerequisites
  • VIÐ602G
    Marketing Plans
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The focus of the course is on the methodology for developing marketing plans, from market analysis to action plans.  Methods for analyzing market position, for creating marketing strategy, and for the selection of marketing tactics are discussed.
    Students develop marketing plans for goods or services, working in groups of four.  Students will contact an organization and develop a marketing plan in alliance with that specific organization.
    The course format is a mix of lectures, discussions and project work.

    Face-to-face learning
    Prerequisites
  • VIÐ609G
    Strategy Formation and Implementation
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    The learning path is in line with the structure of the textbook, starts with overall orientation and definitions. Then the focus is on external and internal analysis in order to assess the strategic situation of companies. After that issues of strategy development are covered and that of strategy implementation. The class will use different teaching methods and the students are required to work on cases and examples of real companies.

    Face-to-face learning
    Prerequisites
  • VIÐ416G
    Diversity Management and Inclusion
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    Diversity management is a complex and multifaceted phenomenon. In this course we will capture this complexity by bringing insights from sociology, psychology, international relations, history, management, business and organization studies. Studying international perspectives on diversity management provides a wealth of insight into how diversity may be managed under different national systems and institutions. This course is designed to equip you with an understanding of basic concepts and principles of diversity management which should assist you in interacting effectively and appropriately with people with various backgrounds and abilities. It will also help you understand how diversity interfaces with topics of current interest within business and management. The workplace is a strong situation that enables subtle prejudice and stereotypes to manifest. To develop effective strategies for diversity management, it is imperative for managers to develop theoretical and conceptual frameworks and skills that will enhance their understanding of the specific contexts and issues they wish to explore and change.

    Face-to-face learning
    Prerequisites
  • VIÐ604M
    Financial Statements B
    Elective course
    6
    Free elective course within the programme
    6 ECTS, credits
    Course Description

    This course is a continuation of Financial Statements A, which is taught in the fall semester. It is expected that students of this course are fully familiar with the content of the course Financial Statements A.
    The course will cover the principles in accounting under both IFRS and Icelandic law. Topics: cash flow, income tax, earnings per share, financial instruments, finance leases, assets held for sale and discontinued operations, investment properties, provision, information in the financial statements and related parties.
    Assignments are part of the course, and students will need submit them.

    Reserved the righttochangethecoursedescription.

    Face-to-face learning
    Prerequisites
Additional information

The University of Iceland collaborates with over 400 universities worldwide. This provides a unique opportunity to pursue part of your studies at an international university thus gaining added experience and fresh insight into your field of study.

Students generally have the opportunity to join an exchange programme, internship, or summer courses. However, exchanges are always subject to faculty approval.

Students have the opportunity to have courses evaluated as part of their studies at the University of Iceland, so their stay does not have to affect the duration of their studies.

Knowledge of the Japanese language and culture is useful for working in business, international affairs and tourism, to name a few examples.   

An education in this area can open up opportunities in:

  • Tourism 
  • International affairs 
  • Tour guiding 
  • Translation  
  • Interpreting 
  • Business  
  • Imports and exports 

This list is not exhaustive.

More about the UI student's social life.

Students' comments
Hringur Árnason
It started out as a hobby but quickly turned into a passion. What struck me first and foremost was the passion that the teachers have for their work. Their interest in the subject is really contagious, and after the first lecture there is no turning back. The group of students is small but the social spirit is great, and it is a pleasure to study within a group that shares an interest in language as well as Japanese culture.
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I have always been interested in Japanese culture and literature, so it was a logical step to choose a BA study program in Japanese language and culture at the University of Iceland. One of the best things about the program is that it provides a unique opportunity to learn the language from three great teachers, all of whom have Japanese as their mother tongue. The course offers a very interesting course on Japanese culture, history and filmmaking, which I find very enjoyable. Since all the courses are taught in English, the group of students is very diverse and I am so lucky to be part of this amazing group.
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Students can use the Service Desk as the point of access for all services. Students can drop in at the University Centre or use the WebChat on this page.

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