Almost 30 PhD students from Aurora universities attended a course on scientific outreach last week at the University of Iceland. They learned about the potential benefits of sharing research with the public in different ways and also took part in a competition to design the best research presentation.
The four-day course was entitled "PhD Impact, the Aurora Master Class on Public Outreach for Doctoral Candidates". It was attended by students from a diverse range of subjects and 8 different Aurora universities, including the University of Iceland. The course was designed to train these future scientists to effectively communicate their research and findings to the public. Academics are increasingly expected not just to conduct research and teach students, but also to share their research findings with the public in an accessible way and use their expertise to contribute to public debate.
This course was made up of a series of workshops in which the PhD students received guidance and advice from public outreach experts at the Aurora universities. Students learned about various outreach strategies, such as podcasts, videos and films, social media, exhibitions and family events, marketing, and engaging narratives.