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Forsíða

Forsíða

Þórhallur Örn Guðlaugsson - Professor

Þórhallur Örn Guðlaugsson

–

School of Social Sciences

Þórhallur Örn Guðlaugsson

Professor

business administration, strategic marketing, service management

Location
Gimli / G-214
Phone
525 - 4534
Email
th [at] hi.is

Unit
Faculty of Business Administration
Website
http://markor.is

Curriculum Vitae
Þórhallur Örn Guðlaugsson - Curriculum Vitae
ORCID site
https://orcid.org/0000-0002-1131-510X
Research portal – Þórhallur Örn Guðlaugsson

Published works

2024

Service Quality, Reputation and Performance
The Relationships between Service Quality, Reputation, and Performance in HospitalityTourism and Hospitality
Tourism Entrepreneurship
Birds of a Feather Flock TogetherJournal of East-West Business

2023

Service orientation and organizational performance
The relationship between the net promoter score and loyalty
Tengsl þjónustugæða, orðspors og ímyndar við frammistöðu skipulagsheildaTímarit um viðskipti og efnahagsmál
Tengsl meðmælavísitölu og tryggðar
Successful employee retention practicesInternational Journal of Business Information Systems

2022

Mikilvægi staðsetningar, verðs og gæða við val á matvöruverslunum
Þjónustuáhersla og árangurTímarit um viðskipti og efnahagsmál
Costco in Iceland: Still going strong
Talent Management in the Banking SectorAdministrative Sciences
State and Order of Service Orientation Knowledge in Hospitality and Tourism ResearchAdministrative Sciences
The image of Icelandic banks after the financial crisis in 2008

2021

Tengsl meðmælavísitölu og ímyndar
Þjónustugæði, ímynd og frammistaðaTímarit um viðskipti og efnahagsmál

2020

The relationship between quality, image, and performance
Cultural and geographical distanceApplied Economics Letters
Áhrif Costco á íslenskan matvörumarkað
The relationship between NPS and trust

2019

How Costco managed to maintain its position in the Icelandic grocery market
The diplomatic spouseJournal of Global Mobility
Stéttarfélagsaðild á ÍslandiStjórnmál og stjórnsýsla
Volcanos and tourists: Iceland´s teflon imageInternational Journal of Business Research
Organizational culture within NPO in Iceland: the case of Hostelling International
Ten years after and the image of Iceland's banking sector is still damaged!

2018

The image of Costco in Iceland and it's impact on the grocery store marketJournal of Academy of Business and Economics
The diplomatic spouse
Importance of location, price and quality when choosing grocery store
The effect of Costco on the image of Icelandic grocery stores
Samanburður á vinnustaðamenningu stofnana og fyrirtækja (in Icelandic)Icelandic Review of Politics & Administration
Samanburður á vinnustaðamenningu stofnana og fyrirtækjaStjórnmál og stjórnsýsla

2017

Marketing electricity to consumers: A new strategy reforms
Union density and PDI in the Nordic Countries: The effect of the Nordic Countries on the relationship between PDI and union densityEuropean Journal of Management
Trust and loyalty in retail banking and the effect of the banking crisis in IcelandInternational Journal of Business Research
Connecting with consumers: A new marketing strategy following energy reformsEuropean Journal of Business Research
Hofstede national culture and international tradeApplied Economics
How positive and unique are the Icelandic retail banks in consumers' minds?

2016

Eight years later and image is still hurting; Long-term effects of the Icelandic banking crisis unfoldingJournal of International Business and Economics
Defining green electricity from a consumer’s perspective: A cross-market explorative input for policy makers and marketersTímarit um viðskipti og efnahagsmál
Union density and IDV in the Nordic countriesEuropean Journal of Management
Union density and MAS in the Nordic CountriesEuropean Journal of Management
Seven years of suffering
Destination Reykjavik
Experience as a factor in image modification. A case from IcelandInternational Journal of Business Research

2015

North Atlantic Islands' Locations in Tourists Minds: Iceland, Greenland, and the Faroe Island
Different gender perception towards image of countriesInternational Journal of Business Research
Travellers’ attitude and their intention to visit ReykjavikJournal of International Business and Economics
The paradox of bad news
The relationship between innovation culture, managerial IT skills and innovation performance in the public sector
Branding ingredients: A case from Reykjavik
The impact of satisfaction on loyaltyJournal of Academy of Business and Economics
North Atlantic Islands’ Locations in Toursits’ Minds
Icelandic national culture compared to national cultures of 25 OECD member states using VSM94Icelandic Review of Politics & Administration

2014

Image dimensions as a predictors of trust: The case of Iceland
The relationship between market orientation and innovation performance
Lykt sem markaðstól: Viðhorf markaðsfólks og stefnumiðuð notkun
The Germanic and Anglo cultural clusters compared to Icelandic national culture by using VSM 94International Journal of Business Research
Five clusters of image for Icelandic energy companiesInternational Journal of Business Research
Differing gender perception towards image of financial organizationsInternational Journal of Business Research
Ímyndarþættir sem spávísar um traust í bankageiranumTímarit um viðskipti og efnahagsmál
Elements of image in the Icelandic energy sector
Gender matters; differing perception of image towards banks and savings & loans

2013

Þróun þekkingarstjórnunarkvarðaTímarit um viðskipti og efnahagsmál
Have the Icelandic banks managed to restore their image after the banking crisis?
Predicting the level of banks' customer trust following a banking crisisInternational Journal of Financial Studies
Prioritizing service quality improvement initiatives following service quality measurementsJournal of International Business and Economics
Customer trust towards banks and their perceptions of corruption before and after banking crisis: The case of IcelandJournal of Academy of Business and Economics
Predicting the level of banks's customer forgiveness following a banking crisisReview of Business Research
Repairing customer trust following a banking crisisInternational Journal of Business Strategy
What is the effect of a change in customers' trust, following a banking collapse, on their loyalty towards their own bank?International Journal of Business and Social Science
Predicting the level of banks customer trust and forgiveness following a banking crisis: The case of Iceland
The effects of perceived harm on customer forgiveness and trustJournal of International Management Studies
Spilling og tryggð í bankakerfinu
The relationship between innovation culture and innovation performanceInternational Journal of Business Research
The nordic cultural clusterInternational Journal of Business Research
Psychometric properties of the Icelandic version of the Denison Organizational Culture SurveyInternational Journal of Business and Social Science
Ímynd stjórnmálaflokka: Tengsl ímyndar og árangurs
Gender differences in relation to Hofstede's national cultural dimensionsJournal of International Management Studies

2012

The competitiveness of a tourist destination: Do experts and tourists agree?Review of Business Research
Ímynd banka og sparisjóða. Er sýn kynjanna mismunandi
Nýnemar við Háskóla Íslands 2011. Ákvörðun, val og væntingar
The Relationship between Service Quality and Loyalty in Higher Education
Market orientation and the banking crisis in IcelandInternational Journal of Business Strategy
Customers´ trust towards their own bank and the effect of a banking collapseInternational Journal of Business Research
North Atlantic island destinations in tourists' mindsInternational Journal of Culture, Tourism and Hospitality Research
The Competitiveness of Iceland as a Destination for Tourists
Bank's image restoration following a banking crisis: Empirical evidence from IcelandInternational Journal of Business Research
Marketing managers, formal marketing education and the rating of the importance of competenciesReview of Business Research
The Effect of a Global Banking Crisis on Island Destination Image: The Case of IcelandInternational Journal of Business and Social Science

2011

Áhrif samkeppni á væntingar og skynjun
Glöggt er gests augað, eða hvað?Stjórnmál og stjórnsýsla
A service focus in higher education and the CQL-ModelJournal of Academy of Business and Economics
Bankahrunið, tryggð viðskiptavina við banka í kjölfar bankahrunsins
Íslensk þjóðmenning í ljósi menningarvídda HofstedeStjórnmál og stjórnsýsla
How the banking crisis in Iceland affected the image of its banking sector and individual banksJournal of International Finance Studies
Markaðsstarf og siðferðileg álitaefni
The Competitiveness of a Tourist Destination: One Answer or two?
What effect did the banking crisis in 2008 have on the image of Iceland as a tourist destination?
Áhrif bankahrunsins á ímynd Íslands

2010

Bankahrun, ímynd og traustStjórnmál og stjórnsýsla
Bankahrunið : traust til bankanna og tryggð við þá
How the economic crisis affects the image of the retail banks
Mat á fyrirtækjamenningu, prófræðilegir eiginleikar Denison spurningalistans
Þjónustugæði sem vísir að tryggð
Áhrif bankahrunsins á tryggð viðskiptavina
The Essential Competencies of Marketing Managers in Retail firms
Íslensk vinnustaðamenning: Skýr og markviss stefna en skortur á samhæfinguStjórnmál og stjórnsýsla
Stuðlar nám í viðskiptafræði að samkeppnishneigð?

2009

Ímynd og markaðsstarf sveitarfélagaStjórnmál og stjórnsýsla
Ímynd sveitarfélaga
Rannsóknir í markaðsfræði
Þátttagreining DOCS út frá þekkingarstjórnun
Market Orientation in Banking
Frammistaða í þjónustuþáttum og forgangsröðun úrbóta
Effects of Market Orientation on Business Performance: Empirical Evidence from Iceland
Service Quality and UniversitiesInternational Journal of Business Research
Ímynd banka í kjölfar bankahrunsinsVorráðstefna Viðskiptafræðistofnunar Háskóla Íslands

2008

Markaðsfræðilegt sjónarhorn á stöðu stjórnmálaflokka fyrir alþingiskosningarnar 2007Stjórnmál og stjórnsýsla
Ímynd banka og sparisjóða
Markaðshneigð og árangur í alþjóðaviðskiptum
Research or Applied Projects, Which interest business students more?

2007

Hafa nemendur í rannsóknartengdu framhaldsnámi áhuga á rannsóknum?
Ástæður fyrir örum vexti útrásarfyrirtækjanna
Do students in Private Universities have different expectation and perception on service quality?
Expectations, Perceptions and Loyalty of Students in Private Universities versus State Universities
Can a specific Icelandic organizational culture explain the success of Icelandic businesses in foreign expansion?

2006

Áhrif samkeppni á væntingar, skynjun og tryggð við þjónustutilboðTímarit um viðskipti og efnahagsmál
The effect of competition on expectation, perception and loyalty of university students
Tilraunamarkaðsfræði: Áhrif vettvangs á kauphegðun neytenda
Áhrifaþættir á ánægju nemenda með einstök námskeið í Háskóla Íslands

2005

How do Business Students Differ from Other Students?
Ánægja nemenda við Háskóla Íslands
Ungmenni og peningar
Staðfærsla matvöruverslana
Æskileg þróun kennslumat við Háskóla Íslands
Vægi þjónustuþáttaTímarit um viðskipti og efnahagsmál

2004

Vægi þjónustuþátta í þjónustumati
Siðferðileg álitaefni í markaðsstarfi
Markaðsáherslur og markaðshneigðTímarit um viðskipti og efnahagsmál
Ungmenni og peningar

2003

Mat á staðfærslu við mótun markaðsstefnu

2000

Hugur fylgi máli!!
Act as you think!

Keywords for Specialisation:

Strategic marketing

Market orientation

Brand management

Service management

Marketing and Service research