The main responsibility of the Division of Marketing and Public Relations at the University of Iceland is to enhance the university's public image, promote its programmes and achievements, and manage communication with various stakeholders. Key responsibilities include:

Brand Management and Promotion

• Developing and maintaining the university’s brand identity.
• Creating and executing marketing campaigns to promote the university's programmes, events, and achievements.

Public Relations

• Managing the university's relationships with the media, public, and other external stakeholders.
• Crafting press releases, handling media inquiries, and organising press conferences.

Internal and External Communications

• Ensuring effective communication within the university community.
• Disseminating important information to students, faculty, staff, and alumni through web, newsletters, email, and other channels.

Digital Marketing and Social Media

• Managing the university’s online presence, including its websites and social media platforms.
• Creating digital content to engage and inform the university's audiences.

Event Management

• Organizing and promoting university events such as open days, graduation ceremonies, conferences, and public lectures.
• Ensuring that events enhance the university’s reputation and visibility.

Recruitment Marketing

• Developing marketing strategies to attract prospective students.
• Collaborating with admissions to promote academic programs and support enrollment goals.

Alumni Relations

• Engaging with alumni to foster a strong, supportive alumni network.

Crisis Communication

• Managing communication strategies during crises to protect and maintain the university’s reputation.
• Providing clear and accurate information to stakeholders during emergencies.

Market Research and Analysis

• Conducting market research to understand public perceptions and identify opportunities for improvement.
• Analyzing data to inform marketing and communication strategies.

By focusing on these areas, the Division of Marketing and Public Relations helps to build and maintain a positive image of the University of Iceland, supports student recruitment efforts, and ensures effective communication with both internal and external audiences.

These projects aim to enhance the University of Iceland’s reputation, attract and retain students, and engage with the broader community.

• Management of web and web content
• Communication with the media
• Management of UI social media
• Supervision of UI's larger events
• Processing of news about the extensive work of UI
• Study presentations
• Marketing
• Courses for academic staff

Communication of science to the public such as:

• University of the young people
• The university knowledge train
• The science workshop
• With knowledge on the go (events for families)

Shortcuts for press and media. 

• Brand manual - downloadable logo, ect.
• Facts and Figures - main facts and figures. Contact us if you need other further information. 
• Photographes - If you wish to use images from UI or our website. Please contact us for permission.
• Find Academic researcher  - are you looking for an interviewee? Search by name, speciality or topic. Contact us if you need assistance. 
• For upcoming events see frontpage
• For publication see the Research portal

Main contacts for Press and Media
Jón Örn Guðbjartsson, director of Marketing and Public Relations 
Email: jonorn@hi.is
Tel.:+354 699 0662

Björn Gíslason, Communications and Web Editor
Email: bgisla@hi.is
Tel.:+354 896 0876